Search Engine Optimization (SEO) - new book

EAN (ISBN-13): 9781118025505
ISBN (ISBN-10): 1118025504
Publishing year: 2010
Publisher: John Wiley & Sons
420 Pages
Language: eng/Englisch

Book in our database since 2011-06-04T06:04:43-04:00 (New York)
Detail page last modified on 2023-07-27T05:22:55-04:00 (New York)
ISBN/EAN: 9781118025505

ISBN - alternate spelling:
1-118-02550-4, 978-1-118-02550-5
Alternate spelling and related search-keywords:
Book author: gradiva, jennifer grappone, grad
Book title: search engine optimization hour day, seo

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Information from Publisher

Author: Jennifer Grappone; Gradiva Couzin
Title: Search Engine Optimization (SEO) - An Hour a Day
Publisher: Sybex; John Wiley & Sons
432 Pages
Publishing year: 2010-12-23
Language: English
20,99 € (DE)
Not available (reason unspecified)

EA; E101; E-Book; Nonbooks, PBS / Informatik, EDV/Internet; Internet Guides und Onlinedienste; Allg. Internet; Computer-Ratgeber; End-User Computing; Internet General; Suchmaschinenoptimierung; Allg. Internet; BC

Foreword. Introduction. Part I Foundation. Chapter 1 Clarify Your Goals. What Is SEO? Do I Need to Perform SEO for My Website? What Are the Overall Goals of My Business? What Function Does My Website Serve? How Is My Website Connecting with the Goals of My Business? Who Do I Want to Visit My Website? What Do I Want Visitors to Do on My Website? Which Pages Do I Most Want My Website Visitors to See? How Will I Measure the Success of This SEO Campaign? Chapter 2 Customize Your Approach. It's Your SEO Plan. Business-to-Business. Business-to-Consumer. Large Organization. Small Organization. Really Small Organization. Brick-and-Mortar. Blog. Web Designer. Nonprofit. Chapter 3 Eternal Truths of SEO. Robots Deliver. Search Results Are Blended. Algorithms Change. Humans Are Smart--Computers Aren't. Text Matters. It's Not Just about Rank. Search Engines Don't Like Tricks. SEO Is Not Brain Surgery. Chapter 4 How the Search Engines Work Right Now. In Pursuit of Right Now. Google Basics. Bing Basics. Yahoo! Basics. Organic Web Search Ranking Factors. Blended Search Ranking Factors. Paid Placement. Social and Mobile Web. SEO Trend Spotting. Part II Strategy. Chapter 5 Get Your Team on Board. The Challenge of SEO Team Building. Marketing, Sales, and Public Relations. IT, Webmasters, and Programmers. Graphic Designers. Writers and Editors. Executives and Product Managers. Chapter 6 Your One-Month Prep: Keywords, Priorities, andGoals. Your SEO Idea Bank. Week 1: Keywords. Week 2: Baseline Assessment. Week 3: Competition. Week 4: Analytics and Goals. Part III Your SEO Plan. Chapter 7 Month One: Kick It into Gear. Week 1: Basic Site Optimization. Week 2: Site Structure Improvements. Week 3: Link Building. Week 4: Building Content for Links and Engagement. Chapter 8 Month Two: Establish the Habit. Week 5: Social Media Marketing. Week 6: Set Up Your Paid Search Account. Week 7: Selling Through Search. Week 8: Local Search. Chapter 9 Month Three: It's a Way of Life. Week 9: Special Opportunities: Video, Mobile, and More. Week 10: Research and Development. Week 11: What's Your Problem? Week 12: SEO Status Report. Moving On: Forging Your Own SEO Path. Chapter 10 Extra Credit and Guilt-Free Slacking. The Slacking Spectrum. The Extra Credit Continuum. Extra Credit Tasks. Appendix. Glossary. Index.