Larsen, Hanne Hartvig / Hartvig Larsen, Hanne / Hartmann, Stig: Cases in Marketing - used book
ISBN: 9780761955696
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases requir… More...
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Media > Book, [PU: SAGE Publications]<
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This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases re… More...
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Business Business eBook, SAGE Publications<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Hardback, [PU: SAGE Publications Inc], This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' abil… More...
Hardback, [PU: SAGE Publications Inc], This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization., Sales & Marketing<
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases requir… More...
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Media > Book, [PU: SAGE Publications]<
used in stock. Shipping costs:plus verzendkosten., plus shipping costs
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases re… More...
This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Business Business eBook, SAGE Publications<
- Shipping costs:zzgl. Versandkosten., plus shipping costs
Hardback, [PU: SAGE Publications Inc], This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' abil… More...
Hardback, [PU: SAGE Publications Inc], This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization., Sales & Marketing<
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This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures.
Book in our database since 2007-07-18T19:37:06-04:00 (New York) Detail page last modified on 2023-02-09T21:31:09-05:00 (New York) ISBN/EAN: 0761955690
ISBN - alternate spelling: 0-7619-5569-0, 978-0-7619-5569-6 Alternate spelling and related search-keywords: Book author: stig larsen, hartmann Book title: cases marketing management
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