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Romancing the Market
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Romancing the Market - used book

ISBN: 9780415184182

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dis… More...

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Romancing the Market (Interpretive Marketing Series) - Doherty, Anne Marie, Clarke, Bill, Brown, Stephen
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Doherty, Anne Marie, Clarke, Bill, Brown, Stephen:

Romancing the Market (Interpretive Marketing Series) - Paperback

1998, ISBN: 9780415184182

Routledge, Taschenbuch, Auflage: First Edition. 312 Seiten, Publiziert: 1998-03-12T00:00:01Z, Produktgruppe: Buch, 0.7 kg, Management, Business & Karriere, Kategorien, Bücher, Marketing a… More...

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Romancing the Market (Interpretive Marketing Series) - Doherty, Anne Marie, Clarke, Bill, Brown, Stephen
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Doherty, Anne Marie, Clarke, Bill, Brown, Stephen:
Romancing the Market (Interpretive Marketing Series) - Paperback

1998

ISBN: 9780415184182

Routledge, Taschenbuch, Auflage: First Edition. 312 Seiten, Publiziert: 1998-03-12T00:00:01Z, Produktgruppe: Buch, 0.7 kg, Management, Business & Karriere, Kategorien, Bücher, Marketing a… More...

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Romancing the Market (Interpretive Marketing Series) - Doherty, Anne Marie, Clarke, Bill, Brown, Stephen
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Doherty, Anne Marie, Clarke, Bill, Brown, Stephen:
Romancing the Market (Interpretive Marketing Series) - Paperback

1998, ISBN: 9780415184182

Routledge, Taschenbuch, Auflage: First Edition. 312 Seiten, Publiziert: 1998-03-12T00:00:01Z, Produktgruppe: Buch, 1.28 kg, Management, Business & Karriere, Kategorien, Bücher, Marketing … More...

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Romancing the Market (Routledge Interpretive Marketing Research Series) - Marie Doherty, Anne, Bill Clarke and Stephen Brown
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Marie Doherty, Anne, Bill Clarke and Stephen Brown:
Romancing the Market (Routledge Interpretive Marketing Research Series) - Paperback

1998, ISBN: 0415184185

Taschenbuch 312 Seiten Taschenbuch ex Library Book / aus einer wissenschafltichen Bibliothek /, [KW:BUCH] 3, [PU:Routledge,]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) Mosakowski GbR Halim Koulali und Lubosz Mosakowski, 65428 Rüsselsheim am Main
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Romancing the Market (Interpretive Marketing Series)
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ISBN:

0415184185


Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.

Details of the CD - Romancing the Market (Interpretive Marketing Series)


EAN (ISBN-13): 9780415184182
ISBN (ISBN-10): 0415184185
Hardcover
Paperback
Publishing year: 1998
Publisher: Routledge
312 Pages
Weight: 0,417 kg
Language: eng/Englisch

CD in our database since 2007-03-22T11:18:41-04:00 (New York)
Detail page last modified on 2024-03-09T17:09:49-05:00 (New York)
EAN: 0415184185

EAN - alternate spelling:
0-415-18418-5, 978-0-415-18418-2
Alternate spelling and related search-keywords:
CD artist: doherty, stephen clarke, schimmel anne marie, dubler anne marie, anne clark, brown bill, thompson craig, craig russell, hirschman
CD title: romancing market, marketing research, routledge

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