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Romancing the Market - Bill S. J. Clarke#Anne-Marie Doherty
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Bill S. J. Clarke#Anne-Marie Doherty:
Romancing the Market - new book

ISBN: 9780415184182

ID: 761955576

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific ´truth´. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research. Romancing the Market Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.12.1998 Buch (fremdspr.), Routledge Chapman Hall, .199

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Romancing the Market - Bill S. J. Clarke#Anne-Marie Doherty
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Bill S. J. Clarke#Anne-Marie Doherty:
Romancing the Market - new book

ISBN: 9780415184182

ID: 740948179

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific ´truth´. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research. Romancing the Market Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall

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Romancing the Market (Routledge Interpretive Marketing Research) - Brown S et al (Eds0
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Brown S et al (Eds0:
Romancing the Market (Routledge Interpretive Marketing Research) - Paperback

1998, ISBN: 9780415184182

ID: 761532212

Routledge, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy., Routledge, 1998

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Romancing the Market (Routledge Interpretive Marketing Research Series) - Marie Doherty, Anne, Bill Clarke and Stephen Brown
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Marie Doherty, Anne, Bill Clarke and Stephen Brown:
Romancing the Market (Routledge Interpretive Marketing Research Series) - Paperback

1998, ISBN: 0415184185

ID: 330021

Taschenbuch 312 Seiten Taschenbuch ex Library Book / aus einer wissenschafltichen Bibliothek / gebraucht; gut, [PU:Routledge,]

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Romancing the Market (Routledge Interpretive Marketing Research Series) - Marie Doherty, Anne, Bill Clarke and Stephen Brown
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Marie Doherty, Anne, Bill Clarke and Stephen Brown:
Romancing the Market (Routledge Interpretive Marketing Research Series) - Paperback

1998, ISBN: 9780415184182

ID: 330021

312 Seiten Taschenbuch ex Library Book / aus einer wissenschafltichen Bibliothek / Versand D: 2,90 EUR, [PU:Routledge,]

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Details of the book
Romancing the Market

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.

Details of the book - Romancing the Market


EAN (ISBN-13): 9780415184182
ISBN (ISBN-10): 0415184185
Hardcover
Paperback
Publishing year: 1998
Publisher: ROUTLEDGE CHAPMAN & HALL
312 Pages
Weight: 0,417 kg
Language: eng/Englisch

Book in our database since 22.03.2007 16:18:41
Book found last time on 08.08.2017 01:41:37
ISBN/EAN: 0415184185

ISBN - alternate spelling:
0-415-18418-5, 978-0-415-18418-2


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