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Beer, Sociability, and Masculinity in South Africa - Anne Kelk Mager
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Anne Kelk Mager:
Beer, Sociability, and Masculinity in South Africa - new book

2010, ISBN: 9780253221803

ID: 9780253221803

Beer, Sociability, and Masculinity in South Africa: Paperback: Indiana University Press: 9780253221803: 18 May 2010: Beginning where stories of colonial liquor control and exploitation leave off, this title looks at the commerce of beer, it's valorising of male sociability and sports, and the corporate culture of South African Breweries, the world's most successful brewing company. Beer connects commercial, social, and political history in this sobering look at theculture of drinking in South Africa. Beginning where stories of colonial liquor control andexploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorizing ofmale sociability and sports, and the corporate culture of South African Breweries [SAB], theworld's most successful brewing company. Mager shows how the industry, dominated by a singlebrewer, was compelled to comply with legislation that divided customers along racial lines, but alsopromoted images of multi-racial social drinking in the final years of apartheid. Since thetransition to majority rule, SAB has rapidly expanded into new markets?including the UnitedStates with the purchase of Miller Brewing Company. This lively book affords a unique view intoglobal manufacturing, monopolies, politics and public culture, race relations, and coldbeer. Food & Society Books, , , , Beer, Sociability, and Masculinity in South Africa, Anne Kelk Mager, 9780253221803, Indiana University Press, , , , ,, [PU: Indiana University Press]

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Beer, Sociability, and Masculinity in South Africa - Mager, Anne Kelk
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Beer, Sociability, and Masculinity in South Africa - used book

ISBN: 9780253221803

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Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorizing of male sociability and sports, and the corporate culture of South African Breweries, the world's most successful brewing company. Mager shows how the industry, dominated by a single brewer was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets -- including the United States with the purchase of Miller Brewing Company -- and continues to bolster its role in the world of men, sports, and social drinking. This lively book affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer. Beer, Sociability, and Masculinity in South Africa Mager, Anne Kelk, Indiana University Press

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Beer, Sociability, and Masculinity in South Africa (African Systems of Thought) - Anne Kelk Mager
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Beer, Sociability, and Masculinity in South Africa (African Systems of Thought) - used book

ISBN: 0253221803

ID: 8494351

Beer connects commercial, social, and political history in this sobering look at the culture of drinking in South Africa. Beginning where stories of colonial liquor control and exploitation leave off, Anne Kelk Mager looks at the current commerce of beer, its valorizing of male sociability and sports, and the corporate culture of South African Breweries [SAB], the world's most successful brewing company. Mager shows how the industry, dominated by a single brewer, was compelled to comply with legislation that divided customers along racial lines, but also promoted images of multi-racial social drinking in the final years of apartheid. Since the transition to majority rule, SAB has rapidly expanded into new markets?including the United States with the purchase of Miller Brewing Company. This lively book affords a unique view into global manufacturing, monopolies, politics and public culture, race relations, and cold beer. business,business and investing,history,science and math,social science,social sciences Business & Investing, Indiana University Press

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Beer, Sociability, and Masculinity in South Africa - Anne Kelk Mager
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Anne Kelk Mager:
Beer, Sociability, and Masculinity in South Africa - Paperback

2010, ISBN: 9780253221803

ID: 11345963

Softcover, Buch, [PU: Indiana University Press]

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Beer, Sociability, and Masculinity in South Africa - Anne Kelk Mager
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Anne Kelk Mager:
Beer, Sociability, and Masculinity in South Africa - Paperback

ISBN: 9780253221803

ID: 9780253221803

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Details of the book
Beer, Sociability, and Masculinity in South Africa
Author:

Mager, Anne Kelk

Title:

Beer, Sociability, and Masculinity in South Africa

ISBN:

Beer connects commercial, social, and political history in this soberinglook at the culture of drinking in South Africa. Beginning where stories of colonialliquor control and exploitation leave off, Anne Kelk Mager looks at the currentcommerce of beer, its valorizing of male sociability and sports, and the corporateculture of South African Breweries (SAB), the world's most successful brewingcompany. Mager shows how the industry, dominated by a single brewer, was compelledto comply with legislation that divided customers along racial lines, but alsopromoted images of multi-racial social drinking in the final years of apartheid.Since the transition to majority rule, SAB has rapidly expanded into new markets --including the United States with the purchase of Miller Brewing Company. This livelybook affords a unique view into global manufacturing, monopolies, politics andpublic culture, race relations, and cold beer.

Details of the book - Beer, Sociability, and Masculinity in South Africa


EAN (ISBN-13): 9780253221803
ISBN (ISBN-10): 0253221803
Paperback
Publishing year: 2010
Publisher: INDIANA UNIV PR
232 Pages
Weight: 0,340 kg
Language: eng/Englisch

Book in our database since 17.04.2011 21:28:56
Book found last time on 09.05.2017 12:33:47
ISBN/EAN: 0253221803

ISBN - alternate spelling:
0-253-22180-3, 978-0-253-22180-3


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