SAMPLE
Ian Batey:Asian Branding: A Great Way to Fly (Paperback)
- Paperback 2002, ISBN: 0130664669
[EAN: 9780130664662], Neubuch, [PU: Pearson Education (US), United States], Business & Economics|Commerce, Business & Economics|Marketing|General, Language: English. Brand new Book. Writt… More...
[EAN: 9780130664662], Neubuch, [PU: Pearson Education (US), United States], Business & Economics|Commerce, Business & Economics|Marketing|General, Language: English. Brand new Book. Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian brands rise from nothing to beat Western and Japanese power brands at their own game. He identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands. What you need are focused applications of the three C's: Creativity, Courage and Confidence. The book leads readers through the Asian marketing minefield, sharing the step-by-step strategic processes of famous market leaders. It takes you behind the scenes for a glimpse of Singapore Airlines, Mercedes-Benz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. The author delivers page after page of practical and inspiring guidance, spiced with his often, irreverent wit and illuminated with brand-building ads, unique charts and diagrams.<
| | AbeBooks.deThe Book Depository, London, United Kingdom [54837791] [Rating: 5 (von 5)] NEW BOOK. Shipping costs: EUR 0.55 Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
SAMPLE
Ian Batey:Asian Branding: A Great Way to Fly (Paperback)
- Paperback 2002, ISBN: 0130664669
[EAN: 9780130664662], Neubuch, [PU: Pearson Education (US), United States], Business & Economics|Commerce, Business & Economics|Marketing|General, Language: English. Brand new Book. Writt… More...
[EAN: 9780130664662], Neubuch, [PU: Pearson Education (US), United States], Business & Economics|Commerce, Business & Economics|Marketing|General, Language: English. Brand new Book. Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian brands rise from nothing to beat Western and Japanese power brands at their own game. He identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands. What you need are focused applications of the three C's: Creativity, Courage and Confidence. The book leads readers through the Asian marketing minefield, sharing the step-by-step strategic processes of famous market leaders. It takes you behind the scenes for a glimpse of Singapore Airlines, Mercedes-Benz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. The author delivers page after page of practical and inspiring guidance, spiced with his often, irreverent wit and illuminated with brand-building ads, unique charts and diagrams.<
| | AbeBooks.deBook Depository International, London, United Kingdom [58762574] [Rating: 5 (von 5)] NEW BOOK. Shipping costs: EUR 0.55 Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Ian Batey:Asian Branding: A Great Way to Fly
- used book ISBN: 0130664669
Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in… More...
Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian brands rise from nothing to beat Western and Japanese power brands at their own game. He identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands. What you need are focused applications of the three C's: Creativity, Courage and Confidence. The book leads readers through the Asian marketing minefield, sharing the step-by-step strategic processes of famous market leaders. It takes you behind the scenes for a glimpse of Singapore Airlines, Mercedes-Benz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. The author delivers page after page of practical and inspiring guidance, spiced with his often, irreverent wit and illuminated with brand-building ads, unique charts and diagrams. accounting,accounting and finance,advertising,business and finance,business and investing,global,industrial,international,international business,marketing Business & Investing, Prentice Hall (UK)<
| | Thriftbooks.comused Shipping costs:zzgl. Versandkosten, plus shipping costs Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Ian Batey:Asian Branding: A Great Way to Fly
- new book ISBN: 9780130664662
Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in… More...
Written by Ian Batey, the creator of the Singapore Girl and Asia's most respected practitioner in the field this book is your essential resource for building a brand with staying power in Asia. Batey crusades a massive global marketing war in which Asian brands rise from nothing to beat Western and Japanese power brands at their own game. He identifies how a diverse range of products and commodities in Asia, Australia and India can become global power brands. What you need are focused applications of the three C's: Creativity, Courage and Confidence. The book leads readers through the Asian marketing minefield, sharing the step-by-step strategic processes of famous market leaders. It takes you behind the scenes for a glimpse of Singapore Airlines, Mercedes-Benz, Shangri-La Hotels, Singapore Tourism Board, Tiger Beer, United Overseas Bank, and more. The author delivers page after page of practical and inspiring guidance, spiced with his often, irreverent wit and illuminated with brand-building ads, unique charts and diagrams. ; Business, Finance & Law, Pearson Ed Asia<
| | awesomebooks.comNo. 9780130664662. Shipping costs:1, (EUR 3.33) Details... |
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Ian Batey:Asian Branding
- Paperback 2002, ISBN: 9780130664662
A Great Way to Fly, Softcover, Buch, [PU: Addison Wesley]
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
