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On the Art of Writing Copy : The Best of Print, Broadcast, Internet, Direct Mail by Herschell Gordon Lewis - Herschell Gordon Lewis
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Herschell Gordon Lewis:

On the Art of Writing Copy : The Best of Print, Broadcast, Internet, Direct Mail by Herschell Gordon Lewis - used book

ISBN: 9780814405987

The essential guide to copywriting - jam-packed with rules, tips, easy "how-to" nuggets & commandments. With more than 100 simple, time-tested rules that copy professionals use to captiva… More...

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On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail - Lewis, Herschell Gordon
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Lewis, Herschell Gordon:

On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail - hardcover

2000, ISBN: 9780814405987

Amacom Books, Gebundene Ausgabe, Auflage: 2, Publiziert: 2000-05-30T00:00:01Z, Produktgruppe: Buch, 1.86 kg, Werbung, Marketing & Verkauf, Business & Karriere, Kategorien, Bücher, Fremdsp… More...

Gut Shipping costs:Gewöhnlich versandfertig in 2 bis 3 Tagen. Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 3.00) ThriftBooks-Chicago USA
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On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail - Lewis, Herschell Gordon
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Lewis, Herschell Gordon:
On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail - hardcover

2000

ISBN: 9780814405987

Amacom Books, Gebundene Ausgabe, Auflage: 2, Publiziert: 2000-05-30T00:00:01Z, Produktgruppe: Buch, 1.86 kg, Werbung, Marketing & Verkauf, Business & Karriere, Kategorien, Bücher, Fremdsp… More...

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On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail - Lewis, Herschell Gordon
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Lewis, Herschell Gordon:
On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail - hardcover

2000, ISBN: 9780814405987

Amacom Books, Gebundene Ausgabe, Auflage: 2, Publiziert: 2000-05-30T00:00:01Z, Produktgruppe: Buch, Werbung, Marketing & Verkauf, Business & Karriere, Kategorien, Bücher, Amacom Books, 2000

Shipping costs:Gewöhnlich versandfertig in 3 bis 4 Tagen. De verzendkosten kunnen afwijken van de werkelijke kosten. (EUR 3.00) London Lane Company
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Herschell Gordon Lewis:
On the Art of Writing Copy: The Best of Print, Broadcast, Internet, Direct Mail - hardcover

2000, ISBN: 9780814405987

AMACOM, 2000-06-19. Hardcover. Good., AMACOM, 2000-06-19, 2.5

Shipping costs: EUR 19.43 Ergodebooks
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On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail
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ISBN:

0814405983


Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effective advertising and promotional copy.
The rules he presents in On the Art of Writing Copy are so logical, so clear, and so easy to follow you'll wonder why no one has compiled them before. Starting with The Four Great Laws (the key to copywriter survival during this "Age of Skepticism"), the author then presents The Umbrella Rule (the three ingredients that guarantee copy success). He goes on to explain and demonstrate dozens and dozens of specific rules anyone can follow to improve copy professionalism.

Details of the book - On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail


EAN (ISBN-13): 9780814405987
ISBN (ISBN-10): 0814405983
Hardcover
Publishing year: 2000
Publisher: Amacom Books

Book in our database since 2008-01-02T04:01:54-05:00 (New York)
Detail page last modified on 2024-02-29T18:39:25-05:00 (New York)
ISBN/EAN: 0814405983

ISBN - alternate spelling:
0-8144-0598-3, 978-0-8144-0598-7
Alternate spelling and related search-keywords:
Book author: lewis, herschell
Book title: copy art, best internet, mail art, you got mail, print your art, you are here art after the internet

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