ISBN: 8120322096

[SR: 6946090], Mass Market Paperback, [EAN: 9788120322097], Prentice Hall India, Prentice Hall India, Book, [PU: Prentice Hall India], Prentice Hall India, Contents are same as US/UK edit… More...

[SR: 6946090], Mass Market Paperback, [EAN: 9788120322097], Prentice Hall India, Prentice Hall India, Book, [PU: Prentice Hall India], Prentice Hall India, Contents are same as US/UK editions. Today, as companies seek more effective ways to exploit the intellectual property they create, it is becoming more important than ever before for students in business, engineering and sciences to understand the processes that result in successful new technology products in the market and the consequent issues related to the transfer and commercialization of new technology. This book is designed to address this entire technology commercialization process-from idea to market. It enables students, managers, and entrepreneurs to understand different business models, processes, characteri-stics-whether engineering technology, biotechnology, or information systems technology-from mainstream types of businesses and learn how to successfully commercialize the intellectual property they develop. The text is based on three major themes-value creation, speed, and entrepreneurship-that infuse all of the concepts presented to successfully navigate the techno-logy commercialization process., 1025612, Subjects, 349777011, Antiquarian, Rare & Collectable, 91, Art, Architecture & Photography, 67, Biography, 68, Business, Finance & Law, 507848, Calendars, Diaries, Annuals & More, 69, Children's Books, 274081, Comics & Graphic Novels, 71, Computing & Internet, 72, Crime, Thrillers & Mystery, 62, Fiction, 66, Food & Drink, 275835, Gay & Lesbian, 74, Health, Family & Lifestyle, 65, History, 64, Home & Garden, 63, Horror, 89, Humour, 275738, Languages, 61, Mind, Body & Spirit, 73, Music, Stage & Screen, 275389, Poetry, Drama & Criticism, 59, Reference, 58, Religion & Spirituality, 88, Romance, 57, Science & Nature, 4034595031, Science Fiction & Fantasy, 564334, Scientific, Technical & Medical, 60, Society, Politics & Philosophy, 55, Sports, Hobbies & Games, 13384091, Study Books, 83, Travel & Holiday, 266239, Books<

ISBN: 9788120322097

New Softcover NA Today, as companies seek more effective ways to exploit the intellectual property they create, it is becoming more important than ever before for students in business, en… More...

New Softcover NA Today, as companies seek more effective ways to exploit the intellectual property they create, it is becoming more important than ever before for students in business, engineering and sciences to understand the processes that result in successful new technology products in the market and the consequent issues related to the transfer and commercialization of new technology. This book is designed to address this entire technology commercialization process-from idea to market. It enables students, managers, and entrepreneurs to understand different business models, processes, characteri-stics-whether engineering technology, biotechnology, or information systems technology-from mainstream types of businesses and learn how to successfully commercialize the intellectual property they develop. The text is based on three major themes-value creation, speed, and entrepreneurship-that infuse all of the concepts presented to successfully navigate the techno-logy commercialization process. CONTENTS: Part I: The Foundations of Technology Commercialization-1. Innovation and Commercialization. 2. Recognizing and Screening Technology Opportunities. 3. Developing and Testing a Technology Business Concept. 4. High-Technology Product Development Strategies. Part II: Intellectual Property-5. The Concept of Intellectual Property. 6. Licensing Intellectual Property. 7. Intellectual Property Strategy. Part III: Financial Strategy for Technology Start-Ups-8. Building and Valuing the Business Model. 9. Funding the Technology Start-Up. 10. Funding Growth. Part IV: The Transition from R&D to Operations-11. Moving from R&D to Operations. 12. Marketing High Technology. 13. Growing the High-Tech Venture. 14. Entrepreneurial Venturing Inside a Corporation. 15. Developing a Business Plan for Sustained Innovation Printed Pages: 384. First edition, [Bringing New Technology to MarketKathleen R. Allen9788120322097], PHI Learning 0000<

ISBN: 8120322096

Taschenbuch, [EAN: 9788120322097], Book, 541686, Kategorien, 117, Belletristik, 187254, Biografien & Erinnerungen, 403434, Business & Karriere, 120, Börse & Geld, 287621, Comics & Mangas,… More...

Taschenbuch, [EAN: 9788120322097], Book, 541686, Kategorien, 117, Belletristik, 187254, Biografien & Erinnerungen, 403434, Business & Karriere, 120, Börse & Geld, 287621, Comics & Mangas, 124, Computer & Internet, 11063821, Erotik, 340583031, Esoterik, 288100, Fachbücher, 142, Fantasy & Science Fiction, 548400, Film, Kunst & Kultur, 122, Freizeit, Haus & Garten, 13690631, Geschenkbücher, 419943031, Horror, 118310011, Kalender, 280652, Kinder- & Jugendbücher, 189528, Kochen & Genießen, 287480, Krimis & Thriller, 1199902, Musiknoten, 121, Naturwissenschaften & Technik, 143, Politik & Geschichte, 536302, Ratgeber, 298002, Reise & Abenteuer, 340513031, Religion & Glaube, 403432, Schule & Lernen, 298338, Sport & Fitness, 186606, Bücher<

ISBN: 9788120322097

Prantice Hall. 1. NEW. BRAND NEW PAPER BACK INTERNATIONAL EDITION WITH DIFFERENT ISBN WE ARE USING THIS ISBN ONLY FOR REFERENCE PURPOSE WE SHIPPED YOUR PRODUCT THROUGH USPS AND UPS GROU… More...

Prantice Hall. 1. NEW. BRAND NEW PAPER BACK INTERNATIONAL EDITION WITH DIFFERENT ISBN WE ARE USING THIS ISBN ONLY FOR REFERENCE PURPOSE WE SHIPPED YOUR PRODUCT THROUGH USPS AND UPS GROUND DELIVERY 10 TO 12 WORKING DAYS, Prantice Hall<

ISBN: 8120322096

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