2011, ISBN: 1847921485

[EAN: 9781847921482], Gebraucht, sehr guter Zustand, [SC: 2.4], [PU: Vintage Publishing, United Kingdom, London], ROBERT LEVINE FREE RIDE HOW THE INTERNET IS DESTROYING CULTURE BUSINESS A… More...

[EAN: 9781847921482], Gebraucht, sehr guter Zustand, [SC: 2.4], [PU: Vintage Publishing, United Kingdom, London], ROBERT LEVINE FREE RIDE HOW THE INTERNET IS DESTROYING CULTURE BUSINESS AND CAN FIGHT BACK, 'On the one hand information wants to be expensive because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.' So said the influential technologist Stewart Brand at a 1984 hacker convention. Not only did his words evolve into a media business mantra that has shaped the internet as we know it today but the conflict which he predicted has led to a revolution in the way that our culture is disseminated and consumed. Over the last decade the traditional media - newspapers, music, television, films and books - have been systematically ransacked by digital organisations. Every media business has had to contend with the growing consumer demand for free online content. As it is currently configured, both technically and legally, the Internet allows technology companies to reduce the price of content to zero by letting them build businesses with content copyrighted by others. It's a very effective way to draw an audience. MySpace attracted a user base larger than the population of most European countries, in part by letting its audience stream music, then sold itself to News Corporation for $580 million. But what are the consequences for cultural businesses? Is the result simply mayhem and inevitable cultural impoverishment? Free Ride is the essential guide to a global marketplace in transition: where we are, how we got here and what we have to do to avoid cultural meltdown. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged., Books<

2011, ISBN: 9781847921482

[ED: Gebundene Ausgabe], [PU: Bodley Head], EAN: 9781847921482 Das Titelbild der Auflage kann abweichen. Buch mit Gebrauchsspuren und vereinzelten Knicken, Flecken oder mit Gebrauchsspure… More...

[ED: Gebundene Ausgabe], [PU: Bodley Head], EAN: 9781847921482 Das Titelbild der Auflage kann abweichen. Buch mit Gebrauchsspuren und vereinzelten Knicken, Flecken oder mit Gebrauchsspuren auf dem Einband vorhanden, ansonsten in gutem Zustand. Gegebenenfalls kann Namenseintrag oder Besitzerstempel tragen, 100% Zufriedenheit garantiert, kostenfreie Rücksendung, Rechnung mit Mehrwertsteuer per E-Mail im PDF-Format versandt., DE, [SC: 2.99], leichte Gebrauchsspuren, gewerbliches Angebot, 23.6 X 15.6 X 3.4 cm, 320, [GW: 599g], Banküberweisung, PayPal, Internationaler Versand<

2011, ISBN: 1847921485

[EAN: 9781847921482], Gebraucht, sehr guter Zustand, [PU: Bodley Head], LEVINE ROBERT FREE RIDE HOW THE INTERNET IS DESTROYING CULTURE BUSINESS AND CAN FIGHT BACK, The book has been read,… More...

[EAN: 9781847921482], Gebraucht, sehr guter Zustand, [PU: Bodley Head], LEVINE ROBERT FREE RIDE HOW THE INTERNET IS DESTROYING CULTURE BUSINESS AND CAN FIGHT BACK, The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged., Books<

ISBN: 9781847921482

Paperback. Very Good., 3

ISBN: 9781847921482

Hardback. Very Good., 3