ISBN: 9780470060636
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines inn… More...
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ISBN: 9780470060636
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines inn… More...
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ISBN: 9780470060636
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines inn… More...
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ISBN: 0470060638
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines inn… More...
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ISBN: 0470060638
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines inn… More...
Thriftbooks.com used. Shipping costs:zzgl. Versandkosten., plus shipping costs Details... |
ISBN: 9780470060636
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines inn… More...
ISBN: 9780470060636
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines inn… More...
ISBN: 9780470060636
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines inn… More...
ISBN: 0470060638
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines inn… More...
ISBN: 0470060638
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines inn… More...
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Details of the book - Managing Customers Profitably
EAN (ISBN-13): 9780470060636
ISBN (ISBN-10): 0470060638
Hardcover
Publishing year: 2009
Publisher: John Wiley & Sons
384 Pages
Weight: 0,794 kg
Language: eng/Englisch
Book in our database since 2008-12-08T07:15:43-05:00 (New York)
Detail page last modified on 2019-01-29T12:48:46-05:00 (New York)
ISBN/EAN: 0470060638
ISBN - alternate spelling:
0-470-06063-8, 978-0-470-06063-6
Alternate spelling and related search-keywords:
Book title: managing
Information from Publisher
Author: Lynette Ryals
Title: Managing Customers Profitably
Publisher: John Wiley & Sons
384 Pages
Publishing year: 2008-11-27
Weight: 0,790 kg
Language: English
42,90 € (DE)
Not available (reason unspecified)
152mm x 229mm x 27mm
BB; GB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Business und Management; Kundenwert
Introduction. Foreword. Acknowledgments. Permissions. SECTION 1: OVERVIEW. 1. Latest thinking on valuing and managing customers. 2. Customer profitability analysis. 3. Calculating customer profitability. 4. How to calculate CP for large customer numbers. 5. Customer lifetime value. 6. Calc customer lifetime value. 7. Calculating and using customer equity. 8. Relational value of a customer. SECTION 2: HOW TO MANAGE A CUSTOMER PORTFOLIO. 9. Managing a customer portfolio using customer equity. 10. The Customer portfolio using both supplier & customer persp. 11. Risk. 12. Service-based segmentation. SECTION 3: THE STRATEGIC DECISIONS THAT MAXIMISE THE VALUE OF YOUR. 13. Selective customer acquisition and retention. 14. The role of pricing in creating or destroying value. 15. Increasing customer equity using value propositions. 16. Afterword.More/other books that might be very similar to this book
Latest similar book:
9780470742365 Managing Customers Profitably (Geoffrey Stokes)
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