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HOMESTAY PROGRAMME AS A MALAYSIAN TOURISM PRODUCT - Kalsom Kayat, Kalsom Kayat
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HOMESTAY PROGRAMME AS A MALAYSIAN TOURISM PRODUCT - Paperback

ISBN: 9675311673

Paperback, [EAN: 9789675311673], Penerbit Universiti Utara Malaysa (UUM), Penerbit Universiti Utara Malaysa (UUM), Book, [PU: Penerbit Universiti Utara Malaysa (UUM)], Penerbit Universiti… More...

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HOMESTAY PROGRAMME AS A MALAYSIAN TOURISM PRODUCT
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ISBN:

9675311673


This book discusses the homestay programme in Malaysia in the context of tourism product. It begins by looking into the evolution of tourism in Malaysia, focusing on its growth and development. Tourism product is an important component of any tourism destination, thus the book later looks into the product concept as well as the development of tourism products in Malaysia. Malaysia has many natural, cultural and man-made tourist products and attractions that can potentially pull tourists to its shore. Different perspectives and conceptual frameworks are used in looking at the homestay programme specifically in the area of product benefits, tourist experience, resident perceptions, and product quality. The elements of the programme are identified and the outcomes explored. Finally, issues surrounding the programme are discussed and recommendations on future management of the programme are offered. The book is hoped to answer enquiries about the unique homestay programme in Malaysia, if not completely, at least partially.

Details of the book - HOMESTAY PROGRAMME AS A MALAYSIAN TOURISM PRODUCT


ISBN (ISBN-10): 9675311673 (ISBN-13: 9789675311673)
Paperback
Publisher: Penerbit Universiti Utara Malaysa (UUM)

Book in our database since 2019-01-01T18:24:59-05:00 (New York)
Detail page last modified on 2019-01-01T18:24:59-05:00 (New York)
ISBN/EAN: 9675311673

ISBN - alternate spelling:
967-5311-67-3

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