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Romancing the Market
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Romancing the Market - used book

ISBN: 9780415184175

"Two hundred years ago the romantic movement precipitated a revolution in aesthetics, sensibility and thought. The neoclassical ethos of order, rectitude and rationality was replaced by a… More...

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Brown, Stephen (Editor), and Clarke, Bill (Editor), and Doherty, Anne Marie (Editor):

Romancing the Market (Routledge Interpretive Marketing Research) - hardcover

2012, ISBN: 9780415184175

Hardcover, Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service., Gebraucht, sehr guter Zustand, [PU: Routledge]

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Romancing the Market - Stephen Brown
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Stephen Brown:
Romancing the Market - hardcover

ISBN: 9780415184175

Romancing the Market Romancing-the-Market~~Stephen-Brown Business>Marketing Strategies>Marketing Strategies Hardcover, Taylor & Francis

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Romancing the Market - Stephen Brown; Bill Clarke; Anne Marie Doherty
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Stephen Brown; Bill Clarke; Anne Marie Doherty:
Romancing the Market - hardcover

1998, ISBN: 9780415184175

Buch, Hardcover, [PU: Routledge], Routledge, 1998

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Brown,Stephen;Brown,Stephen:
Romancing the Market - used book

ISBN: 9780415184175

Romancing the Market Hardcover eBooks, Routledge

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Romancing the Market
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9780415184175


Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.

Details of the book - Romancing the Market


EAN (ISBN-13): 9780415184175
ISBN (ISBN-10): 0415184177
Hardcover
Publishing year: 1999
Publisher: Routledge
312 Pages
Weight: 0,531 kg
Language: eng/Englisch

Book in our database since 2007-03-22T11:18:41-04:00 (New York)
Detail page last modified on 2023-07-24T17:27:00-04:00 (New York)
ISBN/EAN: 9780415184175

ISBN - alternate spelling:
0-415-18417-7, 978-0-415-18417-5
Alternate spelling and related search-keywords:
Book author: stephen clarke baxter, doherty, anne clark, marie, brown bill, anne will
Book title: romancing market, marketing

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9781134669738 Romancing the Market (Stephen Brown; Bill Clarke; Anne Marie Doherty)

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