ISBN: 9780749445959

How Great Media Brands Thrive and Survive In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, … More...

How Great Media Brands Thrive and Survive In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded What marketing strategies have enabled them to thrive and survive in such a spectacular fashion Can they maintain their seemingly impregnable status in the new century Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers. Media Monoliths: In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded What marketing strategies have enabled them to thrive and survive in such a spectacular fashion Can they maintain their seemingly impregnable status in the new century Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers., Kogan Page Ltd<

6, ISBN: 9780749445959

This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the biggest br… More...

This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the biggest broadcasters, newspapers, Magazines and Press Agencies from around the world. Advertising & Promotion, Marketing & Sales, Media Monoliths: How Great Media Brands Thrive and Survive~~ Tungate, Mark~~Advertising & Promotion~~Marketing & Sales~~9780749445959, en, Media Monoliths: How Great Media Brands Thrive and Survive, Tungate, Mark, 9780749445959, Kogan Page, 06/01/2005, , , , Kogan Page, 06/01/2005<

6, ISBN: 9780749445959

This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the biggest br… More...

This title offers a rare insight into the fascinating world of 20 of the worlds largest media brands. Featuring first hand interviews with the key players the book examines the biggest broadcasters, newspapers, Magazines and Press Agencies from around the world. Marketing & Sales, Advertising & Promotion, Media Monoliths: How Great Media Brands Thrive and Survive~~Tungate, Mark~~Marketing & Sales~~Advertising & Promotion~~9780749445959, , Media Monoliths: How Great Media Brands Thrive and Survive, Tungate, Mark, 9780749445959, Ingram Digital, 6/1/2005, , , , Ingram Digital, 6/1/2005<

2005, ISBN: 9780749445959

How Great Media Brands Thrive and Survive, eBook Download (PDF), eBooks, [PU: Kogan Page Ltd]

2005, ISBN: 9780749445959

How Great Media Brands Thrive and Survive, eBook Download (PDF), eBooks, [PU: Kogan Page]