ISBN: 9780470423479
In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised… More...
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ISBN: 9780470423479
In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised… More...
BetterWorldBooks.com used in stock. Shipping costs:zzgl. Versandkosten., plus shipping costs Details... |
2011, ISBN: 0470423471
[EAN: 9780470423479], usado, bom estado, [SC: 32.37], [PU: Wiley], CUSTOMER SERVICE DECISION MAKING & PROBLEM SOLVING BUSINESS FINANCE ALL PRODUCT BOOKS, Item may show signs of shelf wear… More...
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ISBN: 9780470423479
Hardback, [PU: John Wiley and Sons Ltd], * This new edition contains principles that serve as a useful underpinning for understanding how to build and manage customer relationships. … More...
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2011, ISBN: 0470423471
[EAN: 9780470423479], usado, bom estado, [SC: 69.38], [PU: Wiley], Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and som… More...
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ISBN: 9780470423479
In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised… More...
ISBN: 9780470423479
In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised… More...
2011
ISBN: 0470423471
[EAN: 9780470423479], usado, bom estado, [SC: 32.37], [PU: Wiley], CUSTOMER SERVICE DECISION MAKING & PROBLEM SOLVING BUSINESS FINANCE ALL PRODUCT BOOKS, Item may show signs of shelf wear… More...
ISBN: 9780470423479
Hardback, [PU: John Wiley and Sons Ltd], * This new edition contains principles that serve as a useful underpinning for understanding how to build and manage customer relationships. … More...
2011, ISBN: 0470423471
[EAN: 9780470423479], usado, bom estado, [SC: 69.38], [PU: Wiley], Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and som… More...
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Details of the book - Managing Customer Relationships
EAN (ISBN-13): 9780470423479
ISBN (ISBN-10): 0470423471
Hardcover
Publishing year: 2011
Publisher: Wiley John + Sons
512 Pages
Weight: 1,079 kg
Language: eng/Englisch
Book in our database since 2007-07-02T23:59:48-04:00 (New York)
Detail page last modified on 2023-02-08T06:37:06-05:00 (New York)
ISBN/EAN: 9780470423479
ISBN - alternate spelling:
0-470-42347-1, 978-0-470-42347-9
Alternate spelling and related search-keywords:
Book author: pepper, jim rogers, marth, peppe, don both, martha stewart, david barnes
Book title: customer relationship management
Information from Publisher
Author: Don Peppers; Martha Rogers
Title: Managing Customer Relationships - A Strategic Framework
Publisher: John Wiley & Sons
528 Pages
Publishing year: 2011-02-08
Weight: 1,075 kg
Language: English
87,90 € (DE)
No longer receiving updates
185mm x 254mm x 42mm
BB; gebunden; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Strategisches Management; Corporate Finance; Rechnungswesen; Wirtschaft u. Management; Strategic Management; Accounting; Business & Management; Strategisches Management; Corporate Finance
Preface. PART I PRINCIPLES OF MANAGING CUSTOMER RELATIONSHIPS. CHAPTER 1 Evolution of Relationships with Customers. CHAPTER 2 The Thinking behind Customer Relationships. PART II IDIC IMPLEMENTATION PROCESS: A MODEL FOR MANAGING CUSTOMER RELATIONSHIPS. CHAPTER 3 Customer Relationships: Basic Building Blocks of IDIC and Trust. CHAPTER 4 Identifying Customers. CHAPTER 5 Differentiating Customers: Some Customers Are Worth More than Others. CHAPTER 6 Differentiating Customers by Their Needs. CHAPTER 7 Interacting with Customers: Customer Collaboration Strategy. CHAPTER 8 Customer Insight, Dialogue, and Social Media. CHAPTER 9 Privacy and Customer Feedback. CHAPTER 10 The Payoff of IDIC: Using Mass Customization to Build Learning Relationships. PART III MEASURING AND MANAGING TO BUILD CUSTOMER VALUE. CHAPTER 11 Optimizing around the Customer: Measuring the Success of Customer-Based Initiatives. CHAPTER 12 Using Customer Analytics to Build the Success of the Customer-Strategy Enterprise. CHAPTER 13 Organizing and Managing the Profitable Customer-Strategy Enterprise: Part 1. CHAPTER 14 Organizing and Managing the Profitable Customer-Strategy Enterprise: Part 2. CHAPTER 15 Where Do We Go from Here? Name Index. Term Index.More/other books that might be very similar to this book
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