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Foxall, Gordon, and Foldsmith:

Consumer Psychology for Marketing - Paperback

1998, ISBN: 9781861523716

Trade paperback, Very Good., Trade paperback (US). Glued binding. 304 p. Contains: Illustrations, black & white. Consumer Psychology for Marketing, 1. Offers a treatment of consumer psych… More...

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Brown, Stephen, Goldsmith, Ronald E., Foxall, Gordon:

Consumer Psychology for Marketing - Paperback

1998, ISBN: 9781861523716

Cengage Learning EMEA. Paperback. Used; Good. **Simply Brit** Shipped with Premium postal service within 24 hours from the UK with impressive delivery time. We have dispatched from our … More...

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Brown, S. et al.:
Consumer Psychology for Marketing - Paperback

1998

ISBN: 9781861523716

Thomson, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please not… More...

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Brown, S. et al.:
Consumer Psychology for Marketing - Paperback

1998, ISBN: 9781861523716

Thomson, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please not… More...

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Consumer Psychology for Marketing - Stephen Brown; Gordon Foxall; Ronald E. Goldsmith
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Stephen Brown; Gordon Foxall; Ronald E. Goldsmith:
Consumer Psychology for Marketing - Paperback

1998, ISBN: 9781861523716

Buch, Softcover, 2nd edition, [PU: Cengage Learning EMEA], Cengage Learning EMEA, 1998

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Consumer Psychology for Marketing
Author:
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ISBN:

1861523718


The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research.

Details of the book - Consumer Psychology for Marketing


EAN (ISBN-13): 9781861523716
ISBN (ISBN-10): 1861523718
Paperback
Publishing year: 1998
Publisher: Cengage Learning EMEA
304 Pages
Weight: 0,503 kg
Language: eng/Englisch

Book in our database since 2007-02-15T18:59:19-05:00 (New York)
Detail page last modified on 2023-04-25T09:01:17-04:00 (New York)
ISBN/EAN: 1861523718

ISBN - alternate spelling:
1-86152-371-8, 978-1-86152-371-6
Alternate spelling and related search-keywords:
Book author: don goldsmith, fox, foxa, gordon brown, stephen brown, ronald brown, university ulster, foxall
Book title: marke, unzufriedenheit, consumers, consumer psychology for marketing

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