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Bonita Kolb:

Marketing Research for Non-profit, Community and Creative Organizations (Hardback) - hardcover

2016, ISBN: 1138147958

[EAN: 9781138147959], New book, [PU: Taylor Francis Ltd, United Kingdom], Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders qui… More...

  - NEW BOOK. Shipping costs:Free shipping. (EUR 0.00) Book Depository hard to find, London, United Kingdom [63688905] [Rating: 4 (of 5)]
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Marketing Research For Non-profit, Community And Creative Organizations - Bonita Kolb
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Bonita Kolb:

Marketing Research For Non-profit, Community And Creative Organizations - new book

ISBN: 9781138147959

''Marketing Research for Non-profit, Community and Creative Organizations'' is a comprehensive guide to conducting research methods within the non-profit sector. Highl… More...

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Bonita Kolb:
Marketing Research for Non-profit, Community and Creative Organizations - First edition

2016

ISBN: 1138147958

Hardcover

[EAN: 9781138147959], New book, [PU: Routledge]

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Marketing Research for Non-profit, Community and Creative Organizations - Bonita Kolb
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Bonita Kolb:
Marketing Research for Non-profit, Community and Creative Organizations - hardcover

2016, ISBN: 9781138147959

Hardcover, Buch, [PU: Routledge]

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Bonita Kolb:
Marketing Research for Non-Profit, Community and Creative Organizations - hardcover

2016, ISBN: 9781138147959

Hardcover, Buch, [PU: Routledge]

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Marketing Research for Non-Profit, Community and Creative Organizations
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ISBN:

9781138147959


'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.

Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.

'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments.

Details of the book - Marketing Research for Non-Profit, Community and Creative Organizations


EAN (ISBN-13): 9781138147959
ISBN (ISBN-10): 1138147958
Hardcover
Publishing year: 2016
Publisher: Routledge

Book in our database since 2016-12-29T15:50:22-05:00 (New York)
Detail page last modified on 2019-04-28T03:47:37-04:00 (New York)
ISBN/EAN: 9781138147959

ISBN - alternate spelling:
1-138-14795-8, 978-1-138-14795-9
Alternate spelling and related search-keywords:
Book title: marketing research, non profit

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