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Marketing Research for Non-profit, Community and Creative Organizations - Bonita Kolb
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Bonita Kolb:
Marketing Research for Non-profit, Community and Creative Organizations - Paperback

2008, ISBN: 0750687606

[SR: 2772667], Paperback, [EAN: 9780750687607], Routledge, Routledge, Book, [PU: Routledge], 2008-06-30, Routledge, 935750, Internet Marketing, 935742, E-commerce, 935664, Industries & Professions, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935790, Management, 935782, Management & Leadership, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935830, Research, 935818, Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 940174, Web Marketing, 940158, History & Culture, 939082, Computers & Technology, 927726, Subjects, 916520, Books, 952288, Management, 952280, Management & Leadership, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952348, Research, 952334, Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952352, Web Marketing, 952334, Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 15305671, Marketing, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books, 690349011, Management, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books

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Marketing Research for Non-profit, Community and Creative Organizations - Bonita Kolb
book is out-of-stock
(*)
Bonita Kolb:
Marketing Research for Non-profit, Community and Creative Organizations - Paperback

2008, ISBN: 0750687606

[SR: 2772667], Paperback, [EAN: 9780750687607], Routledge, Routledge, Book, [PU: Routledge], 2008-06-30, Routledge, 935750, Internet Marketing, 935742, E-commerce, 935664, Industries & Professions, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935790, Management, 935782, Management & Leadership, 935522, Business & Investing, 927726, Subjects, 916520, Books, 935830, Research, 935818, Marketing, 935812, Marketing & Sales, 935522, Business & Investing, 927726, Subjects, 916520, Books, 940174, Web Marketing, 940158, History & Culture, 939082, Computers & Technology, 927726, Subjects, 916520, Books, 952288, Management, 952280, Management & Leadership, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952348, Research, 952334, Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 952352, Web Marketing, 952334, Marketing, 952328, Marketing & Sales, 952272, Business Management, 950756, Professional & Technical, 927726, Subjects, 916520, Books, 15305671, Marketing, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books, 690349011, Management, 15305441, Business & Finance, 15115321, Textbooks, 927726, Subjects, 916520, Books

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Marketing Research for Non-profit, Community and Creative Organizations: How To Improve Your Product, Find Customers And Effective - Bonita Kolb
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Bonita Kolb:
Marketing Research for Non-profit, Community and Creative Organizations: How To Improve Your Product, Find Customers And Effective - new book

ISBN: 9780750687607

ID: 978075068760

''Marketing Research for Non-profit, Community and Creative Organizations'' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions.Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies.''Marketing Research for Non-profit, Community and Creative Organizations'' is designed for students and will also be invaluable for managers working within non-profit or creative environments. Bonita Kolb, Books, Business and Finance, Marketing Research for Non-profit, Community and Creative Organizations: How To Improve Your Product, Find Customers And Effective Books>Business and Finance, Taylor and Francis

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Marketing Research for Non-profit, Community and Creative Organizations - Kolb, Bonita
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Kolb, Bonita:
Marketing Research for Non-profit, Community and Creative Organizations - new book

ISBN: 9780750687607

ID: 404716

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the findings of these to improve products, target customers and develop effective promotions. Concise and well-structured, the text provides a step-by-step process to help the reader understand and apply the various research methodologies. 'Marketing Research for Non-profit, Community and Creative Organizations' is designed for students and will also be invaluable for managers working within non-profit or creative environments. Business Business eBook, Taylor and Francis

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Marketing Research for Non-profit, Community and Creative Organizations - Kolb, Bonita
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Kolb, Bonita:
Marketing Research for Non-profit, Community and Creative Organizations - used book

ISBN: 0750687606

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This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion. used books,books Books, Routledge

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Details of the book
Marketing Research for Non-Profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Mess
Author:

Kolb, Bonita

Title:

Marketing Research for Non-Profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Mess

ISBN:

This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals. Second, it will educate the reader on how to conduct different methods of research and use the findings to improve their product, find customers and develop effective promotion. Textbooks on nonprofit marketing do teach students marketing theory and practice. However these books often only have a chapter or less on marketing research. As a result of this approach, even if the students gain an understanding of product development, segmentation approaches and promotion methods, they do not know how to conduct the research which would provide the information necessary for making any marketing decision. This book will be useful for managers of small nonprofit, creative, and community organizations as many do not have business experience.

Details of the book - Marketing Research for Non-Profit, Community and Creative Organizations: How to Improve Your Product, Find Customers and Effectively Promote Your Mess


EAN (ISBN-13): 9780750687607
ISBN (ISBN-10): 0750687606
Paperback
Publishing year: 2008
Publisher: BUTTERWORTH HEINEMANN
290 Pages
Weight: 0,708 kg
Language: eng/Englisch

Book in our database since 21.05.2008 09:30:28
Book found last time on 29.12.2016 21:52:02
ISBN/EAN: 9780750687607

ISBN - alternate spelling:
0-7506-8760-6, 978-0-7506-8760-7


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