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A Primer for Integrated Marketing Communications - Kitchen, Philip J.; de Pelsmacker, Patrick; Kitchen Philip
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Kitchen, Philip J.; de Pelsmacker, Patrick; Kitchen Philip:

A Primer for Integrated Marketing Communications - hardcover

2004, ISBN: 0415314208, Lieferbar binnen 4-6 Wochen Shipping costs:Versandkostenfrei innerhalb der BRD

ID: 9780415314206

Internationaler Buchtitel. In englischer Sprache. Verlag: ROUTLEDGE CHAPMAN & HALL, 208 Seiten, L=242mm, B=155mm, H=15mm, Gew.=499gr, [GR: 17860 - HC/Wirtschaft/Werbung, Marketing], [SW: - Business / Economics / Finance], Gebunden, Klappentext: This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications. This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

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A Primer for Integrated Marketing Communications - Kitchen, Philip; de Pelsmacker, Patrick
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Kitchen, Philip; de Pelsmacker, Patrick:

A Primer for Integrated Marketing Communications - new book

ISBN: 9780415314206

ID: 200361

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authorsexplain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guideat the back, thisbook will be a valuable resource for students of marketing and marketing communications. Business Business eBook, Taylor and Francis

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Primer for Integrated Marketing Communications - Philip J. Kitchen; Patrick de Pelsmacker
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Philip J. Kitchen; Patrick de Pelsmacker:
Primer for Integrated Marketing Communications - hardcover

2004

ISBN: 9780415314206

ID: 7251067

Hardcover, Buch, [PU: Routledge]

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Primer on Integrated Marketing Communication - Philip Kitchen
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Philip Kitchen:
Primer on Integrated Marketing Communication - new book

ISBN: 0415314208

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Primer on Integrated Marketing Communication - Philip Kitchen
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Philip Kitchen:
Primer on Integrated Marketing Communication - new book

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Details of the book
A Primer for Integrated Marketing Communications
Author:

Kitchen, Philip J.; de Pelsmacker, Patrick; Kitchen Philip

Title:

A Primer for Integrated Marketing Communications

ISBN:

9780415314206

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Details of the book - A Primer for Integrated Marketing Communications


EAN (ISBN-13): 9780415314206
ISBN (ISBN-10): 0415314208
Hardcover
Publishing year: 2004
Publisher: ROUTLEDGE CHAPMAN & HALL
208 Pages
Weight: 0,499 kg
Language: eng/Englisch

Book in our database since 04.11.2007 20:46:53
Book found last time on 09.11.2016 08:18:19
ISBN/EAN: 9780415314206

ISBN - alternate spelling:
0-415-31420-8, 978-0-415-31420-6

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