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A Primer for Integrated Marketing Communications - Philip Kitchen, Patrick de Pelsmacker
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Philip Kitchen, Patrick de Pelsmacker:

A Primer for Integrated Marketing Communications - hardcover

2004, ISBN: 0415314208

[SR: 7997146], Hardcover, [EAN: 9780415314206], Routledge, Routledge, Book, [PU: Routledge], 2004-07-08, Routledge, This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors go on to explain each component of the promotional mix and explain the process of functional integration. The text includes key case-studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. An additional Study Guide is included at the back of the book., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659890, Reference & Education, 659966, Business Law, 268122, Business Life, 659968, Business Studies, 659970, Dictionaries, 268115, Ethics, 298677, GMAT, 268241, Health & Safety, 268118, International, 659972, MBA, 268129, Secretarial & Office Skills, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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A Primer for Integrated Marketing Communications - Philip Kitchen, Patrick de Pelsmacker
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Philip Kitchen, Patrick de Pelsmacker:

A Primer for Integrated Marketing Communications - hardcover

2004, ISBN: 0415314208

[SR: 7997146], Hardcover, [EAN: 9780415314206], Routledge, Routledge, Book, [PU: Routledge], 2004-07-08, Routledge, This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors go on to explain each component of the promotional mix and explain the process of functional integration. The text includes key case-studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. An additional Study Guide is included at the back of the book., 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organisational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659890, Reference & Education, 659966, Business Law, 268122, Business Life, 659968, Business Studies, 659970, Dictionaries, 268115, Ethics, 298677, GMAT, 268241, Health & Safety, 268118, International, 659972, MBA, 268129, Secretarial & Office Skills, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books

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A Primer for Integrated Marketing Communications - Kitchen, Philip; de Pelsmacker, Patrick
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Kitchen, Philip; de Pelsmacker, Patrick:
A Primer for Integrated Marketing Communications - new book

ISBN: 9780415314206

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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authorsexplain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guideat the back, thisbook will be a valuable resource for students of marketing and marketing communications. Business Business eBook, Taylor and Francis

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A Primer for Integrated Marketing Communications. Routledge. 2004. - KITCHEN, PHILIP; DE PELSMACKER, PATRICK.
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KITCHEN, PHILIP; DE PELSMACKER, PATRICK.:
A Primer for Integrated Marketing Communications. Routledge. 2004. - hardcover

2017, ISBN: 0415314208

ID: 18735082994

[EAN: 9780415314206], Neubuch, [PU: Routledge], Business & Economics|Business Communication, Business & Economics|General, 9780415314206 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days.

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Primer for Integrated Marketing Communications - Philip J. Kitchen; Patrick de Pelsmacker
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Philip J. Kitchen; Patrick de Pelsmacker:
Primer for Integrated Marketing Communications - hardcover

2004, ISBN: 9780415314206

ID: 7251067

Hardcover, Buch, [PU: Routledge]

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Details of the book
A Primer for Integrated Marketing Communications
Author:

Kitchen, Philip J.; de Pelsmacker, Patrick; Kitchen Philip

Title:

A Primer for Integrated Marketing Communications

ISBN:

9780415314206

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Details of the book - A Primer for Integrated Marketing Communications


EAN (ISBN-13): 9780415314206
ISBN (ISBN-10): 0415314208
Hardcover
Publishing year: 2004
Publisher: ROUTLEDGE CHAPMAN & HALL
208 Pages
Weight: 0,499 kg
Language: eng/Englisch

Book in our database since 04.11.2007 20:46:53
Book found last time on 31.01.2017 12:54:58
ISBN/EAN: 9780415314206

ISBN - alternate spelling:
0-415-31420-8, 978-0-415-31420-6

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