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Global Marketing: A Market-responsive Approach - Hollensen, Svend
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Hollensen, Svend:

Global Marketing: A Market-responsive Approach - Paperback

2000, ISBN: 0273646443

[EAN: 9780273646440], Gebraucht, sehr guter Zustand, [SC: 3.0], [PU: Financial Times], BUCH ECONOMICS, FINANCE, BUSINESS AND INDUSTRY, BUSINESS/ECONOMICS, INTERNATIONALES / INTERKULTURELL… More...

NOT NEW BOOK. Shipping costs: EUR 3.00 NEPO UG, Rüsselsheim am Main, Germany [51070922] [Rating: 5 (von 5)]
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Global Marketing: A Market-responsive Approach - Hollensen, Svend
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Hollensen, Svend:

Global Marketing: A Market-responsive Approach - Paperback

2000, ISBN: 0273646443

Taschenbuch Taschenbuch Sofort verfügbar / Versand am folgenden Arbeitstag / mit Rechnung / daily shipping wordwide with invoice / ex library / aus Bibliothek / Economics, Finance, Busine… More...

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) Mosakowski GbR Halim Koulali und Lubosz Mosakowski, 65428 Rüsselsheim am Main
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Hollensen, S.:
Global Marketing: A Market-Responsive Approach - Paperback

2000

ISBN: 9780273646440

Financial Times/ Prentice Hall, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Pleas… More...

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Global Marketing: A Market-responsive Approach - Hollensen, Svend
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Hollensen, Svend:
Global Marketing: A Market-responsive Approach - Paperback

2000, ISBN: 9780273646440

667 Seiten Taschenbuch ex Library Book / aus einer wissenschaftlichen Bibliothek Versand D: 2,90 EUR , [KW:BUCH], [PU:Financial Times,]

Shipping costs:Versandkosten innerhalb der BRD. (EUR 2.90) Mosakowski GbR, 65428 Rüsselsheim am Main
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Global Marketing: A Market-responsive Approach - Hollensen, Svend
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Hollensen, Svend:
Global Marketing: A Market-responsive Approach - Paperback

2000, ISBN: 0273646443

Taschenbuch 667 Seiten Taschenbuch ex Library Book / aus einer wissenschaftlichen Bibliothek, [KW:BUCH] 3, [PU:Financial Times,]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) Mosakowski GbR Halim Koulali und Lubosz Mosakowski, 65428 Rüsselsheim am Main
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Details of the book
Global Marketing: A Market-responsive Approach
Author:
Title:
ISBN:

0273646443


Global Marketing: A market-responsive approach is intended to help its readers develop effective and efficient market-responsive global marketing programmes. Developed primarily for use as a textbook on undergraduate and graduate courses in global/international marketing, it is a comprehensive and user-friendly introduction to this important area.Written from the perspective of the firm competing in international markets, this book will also be of special interest to marketing managers who wish to keep abreast of the most recent developments in the global marketing field. Revised for the twenty-first century, Svend Hollensen has updated his successful book, expanding coverage of the increasingly important role of e-commerce in global marketing. Key features of the text include: Coverage of the opportunities and threats facing small to medium enterprises. A market-responsive emphasis with particular regard to buyer-seller relations. A decision-making/action-oriented approach, using the value chain as an analytical framework.New to this edition: Comprehensive coverage of new technology: a new chapter on e-commerce strategies with e-commerce concepts integrated throughout the book. Ca

Details of the book - Global Marketing: A Market-responsive Approach


EAN (ISBN-13): 9780273646440
ISBN (ISBN-10): 0273646443
Paperback
Publishing year: 2000
Publisher: Financial Times

Book in our database since 2007-04-11T23:29:35-04:00 (New York)
Detail page last modified on 2023-08-15T02:00:38-04:00 (New York)
ISBN/EAN: 0273646443

ISBN - alternate spelling:
0-273-64644-3, 978-0-273-64644-0
Alternate spelling and related search-keywords:
Book author: hollensen svend
Book title: global marketing, responsive eye

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