2010, ISBN: 9780396063636

Hardcover

Englewood Cliffs, NJ: Prentice Hall, 1995-01. Third Edition. Hardcover. Near Fine. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journa… More...

Englewood Cliffs, NJ: Prentice Hall, 1995-01. Third Edition. Hardcover. Near Fine. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works., Prentice Hall, 1995-01, New Delhi, India: Motilal Banarsidass Publishers Pvt. Ltd., 2010. "A fine book. Appealing and powerful views and practices that people both in formal religions and informal paths will find attractive." - Thomas Greening, Ph.D., Editor of the Journal of Humanistic Psychology.Printed Pages: 304.. First Edition. Softcover. New., Motilal Banarsidass Publishers Pvt. Ltd., 2010, New York, NY, U.S.A.: Dodd, Mead & Company, 1972. "In THE ELECTRIC MIRROR, Sig Mickelson examines the realities of image building by candidates, the changes in campaign and convention procedures since television, the true story of how news film footage is compiled and selected for broadcast,and the financial problems and solutions for candidates who must but air time for their campaigns, and suggests guidelines for this increasingly important problem." This book has 304 pages and is illustrated.. ISBN: 0-396-06363-2. Not Given. Cloth. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. TELEVISION POLITICS POLITICAL SCIENCE PRACTICAL. Catalogs: Television, Radio, Advertising/Marketing, Journalism, Mass Communications, History, Writing, Newspapers, Propaganda and Psychological Warefare, Photography., Dodd, Mead & Company, 1972<

1972, ISBN: 9780396063636

New York, NY, U.S.A.: Dodd, Mead & Company, 1972. "In THE ELECTRIC MIRROR, Sig Mickelson examines the realities of image building by candidates, the changes in campaign and conve… More...

New York, NY, U.S.A.: Dodd, Mead & Company, 1972. "In THE ELECTRIC MIRROR, Sig Mickelson examines the realities of image building by candidates, the changes in campaign and convention procedures since television, the true story of how news film footage is compiled and selected for broadcast,and the financial problems and solutions for candidates who must but air time for their campaigns, and suggests guidelines for this increasingly important problem." This book has 304 pages and is illustrated.. ISBN: 0-396-06363-2. Not Given. Cloth. Fine/Very Good. 8vo - over 7¾" - 9¾" tall. TELEVISION POLITICS POLITICAL SCIENCE PRACTICAL. Catalogs: Television, Radio, Advertising/Marketing, Journalism, Mass Communications, History, Writing, Newspapers, Propaganda and Psychological Warefare, Photography., Dodd, Mead & Company, 1972<

1972, ISBN: 9780396063636

Dodd, Mead & Company, New York: 1972. Hardcover with dustjacket. Good condition. The dustjacket has small tear on the spine. Examines the realities of image building by candidates, … More...

Dodd, Mead & Company, New York: 1972. Hardcover with dustjacket. Good condition. The dustjacket has small tear on the spine. Examines the realities of image building by candidates, the changes in campaign and convention procedures among other subjects. Includes an Index. ISBN: 0396063632., Dodd, Mead & Company, New York: 1972<

1967, ISBN: 0396063632

Hardcover

[EAN: 9780396063636], Gebraucht, sehr guter Zustand, [PU: Dodd, Mead & Company, New York], SOCIOLOGY FILM SOCIAL HISTORY MARKETING MASS MEDIA POLITICS TELEVISION BRI STISH BROADCASTING CO… More...

[EAN: 9780396063636], Gebraucht, sehr guter Zustand, [PU: Dodd, Mead & Company, New York], SOCIOLOGY FILM SOCIAL HISTORY MARKETING MASS MEDIA POLITICS TELEVISION BRI STISH BROADCASTING CORPORATION BBC CHILDREN CHILD DEVELOPMENT ENTERTAINMENT MOVIES PSYCHOLOGY PSYCHIATRY, Jacket, Size: 8vo - over 7¾" - 9¾" tall<

ISBN: 9780396063636

Hardcover book. 304 pages. Published by Media >, [PU: Dodd, Mead]