2001, ISBN: 8188148032

Paper Back . New. Size: 22x14cm, Contents: Foreword By Sir Richard Branson; Preface; Introduction; Principle 1. It's About What They Want, Not About What You Want; 2. Your Marketing … More...

Paper Back . New. Size: 22x14cm, Contents: Foreword By Sir Richard Branson; Preface; Introduction; Principle 1. It's About What They Want, Not About What You Want; 2. Your Marketing Techniques Must Be Congruent With Your Product Or Service; 4. Curiosity Kills The Cat- And Attracts The Customer; 5. People Are Bored With The Usual-Give Them Something Different; 6. Everybody Loves A Freebie; 7. Consider The Eye Of The Beholder; 8. Time Is Not Money-It's More Valuable Than Money; 9. Make It Newsworthy; 10. It Isn't Over Until You Say Its Over; 11. Consdier The Opposite; 12. Learn From The Competition- And Everybody Else; 13. No Man Is An Island; 14. Use The Power Of Multiple Strategies; How To Brainstorm; The Pros View Of Marketing; How To Create Your Own Marketing Plan; Resources For Your Journey; Index. ISBN:8188148032 xii+194 Yr. of Pub.2001<