The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exch… More...
The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exchanges that facilitate transactions among parties who may not be able to directly communicate. In these exchanges, trust is facilitated through the use of rating systems. Research indicates that trust is positively related to consumer willingness to pay higher prices and disclose information. This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information. Value congruence reflects shared beliefs between the firm and the consumer. In fact, the author finds that value congruence is more powerful than trust in fostering these desired outcomes.Value Congruence and Trust Online is must reading for any business scholar or executive concerned with pricing, privacy issues, and marketing strategy online. Marketing academics will also find great value in the rigorous and detailed method and model employed. The results are a significant advance in our understanding of how to effectively market online. Textbooks New Books ~~ Business & Economics~~ E-Commerce ~~ Internet Marketing Value-Congruence-and-Trust-Online~~Joseph-A-Cazier Cambria Press This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses using the Internet as a global trading platform.<
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The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exch… More...
The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exchanges that facilitate transactions among parties who may not be able to directly communicate. In these exchanges, trust is facilitated through the use of rating systems. Research indicates that trust is positively related to consumer willingness to pay higher prices and disclose information. This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information. Value congruence reflects shared beliefs between the firm and the consumer. In fact, the author finds that value congruence is more powerful than trust in fostering these desired outcomes. Value Congruence and Trust Online is must reading for any business scholar or executive concerned with pricing, privacy issues, and marketing strategy online. Marketing academics will also find great value in the rigorous and detailed method and model employed. The results are a significant advance in our understanding of how to effectively market online. Books List_Books<
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Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge … More...
Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses using the Internet as a global trading platform. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-934043-02-8, Cambria Pr<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses u… More...
This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses using the Internet as a global trading platform. Their Impact on Privacy and Price Premiums Buch (fremdspr.) gebundene Ausgabe 15.09.2005 Bücher>Fremdsprachige Bücher>Englische Bücher, Cambria Press, .200<
This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses u… More...
This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses using the Internet as a global trading platform. Their Impact on Privacy and Price Premiums Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Cambria Press<
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The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exch… More...
The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exchanges that facilitate transactions among parties who may not be able to directly communicate. In these exchanges, trust is facilitated through the use of rating systems. Research indicates that trust is positively related to consumer willingness to pay higher prices and disclose information. This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information. Value congruence reflects shared beliefs between the firm and the consumer. In fact, the author finds that value congruence is more powerful than trust in fostering these desired outcomes.Value Congruence and Trust Online is must reading for any business scholar or executive concerned with pricing, privacy issues, and marketing strategy online. Marketing academics will also find great value in the rigorous and detailed method and model employed. The results are a significant advance in our understanding of how to effectively market online. Textbooks New Books ~~ Business & Economics~~ E-Commerce ~~ Internet Marketing Value-Congruence-and-Trust-Online~~Joseph-A-Cazier Cambria Press This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses using the Internet as a global trading platform.<
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The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exch… More...
The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exchanges that facilitate transactions among parties who may not be able to directly communicate. In these exchanges, trust is facilitated through the use of rating systems. Research indicates that trust is positively related to consumer willingness to pay higher prices and disclose information. This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information. Value congruence reflects shared beliefs between the firm and the consumer. In fact, the author finds that value congruence is more powerful than trust in fostering these desired outcomes. Value Congruence and Trust Online is must reading for any business scholar or executive concerned with pricing, privacy issues, and marketing strategy online. Marketing academics will also find great value in the rigorous and detailed method and model employed. The results are a significant advance in our understanding of how to effectively market online. Books List_Books<
new in stock. Shipping costs:zzgl. Versandkosten., plus shipping costs
Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge … More...
Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses using the Internet as a global trading platform. Bücher / Fremdsprachige Bücher / Englische Bücher 978-1-934043-02-8, Cambria Pr<
- Nr. 14141011 Shipping costs:Bei Bestellungen innerhalb der Schweiz berechnen wir Fr. 3.50 Portokosten, Bestellungen ab EUR Fr. 75.00 sind frei. Die voraussichtliche Versanddauer liegt bei 1 bis 2 Werktagen., Versandfertig innert 3 Wochen, zzgl. Versandkosten, plus shipping costs
This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses u… More...
This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses using the Internet as a global trading platform. Their Impact on Privacy and Price Premiums Buch (fremdspr.) gebundene Ausgabe 15.09.2005 Bücher>Fremdsprachige Bücher>Englische Bücher, Cambria Press, .200<
This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses u… More...
This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses using the Internet as a global trading platform. Their Impact on Privacy and Price Premiums Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Cambria Press<
- No. 14141011 Shipping costs:, Versandfertig in 1 - 2 Wochen, DE (EUR 0.00)
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This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information for businesses using the Internet as a global trading platform.
Details of the book - Value Congruence And Trust Online: Their Impact On Privacy And Price Premiums
EAN (ISBN-13): 9781934043028 ISBN (ISBN-10): 1934043028 Hardcover Publishing year: 2005 Publisher: CAMBRIA PR 208 Pages Weight: 0,476 kg Language: eng/Englisch
Book in our database since 2007-01-23T00:12:26-05:00 (New York) Detail page last modified on 2021-02-21T03:32:29-05:00 (New York) ISBN/EAN: 1934043028
ISBN - alternate spelling: 1-934043-02-8, 978-1-934043-02-8 Alternate spelling and related search-keywords: Book title: value congruence trust online impact privacy price premiums
