2005, ISBN: 9780531068137

Hardcover

UsedLikeNew. Remainder mark, 0, UsedLikeNew. Remainder mark, 0, New. ., 6, Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. Contents: Introduction A - Ambassado… More...

UsedLikeNew. Remainder mark, 0, UsedLikeNew. Remainder mark, 0, New. ., 6, Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. Contents: Introduction A - Ambassadors - Clearly there’s no substitute Announcements - The Information superhighway Astroturfing - PR create smokescreen B - Brands - Cola brands fizzing after allegations Briefings - Master plan Leeds to nowhere Broadcast Media - PR man of letters C - Celebrities Community Relations - Community relations good intentions turned around Contingency Planning - In a frorth over debt collection Crisis Management - Motorists let down by trye fiasco D - Damage Limitation - destabilizing the PR Effort Diplomacy - Love thy Neighbour Direct Mail - Volkswagen Blasted Over Bomb Mailer Disclosure - ’Virus’ catches Consultancy Out E - Endorsement - Radio star makes waves Ethics - The lie of the land Event Management - PROs left feeling sheepish F - Financial PR I - Share value takes a kicking Financial PR 2 - From relations to investor relations G - Goodwill - Trouble brewing Government - Grave error in burying bad news Grassroots Campaigns - Boob job exposed Guerrilla Marketing - Naked ambition H - Healthcare PR I - open doors policy opens wounds Healthcare PR 2 - A bitter pill to swallow Hype - Bottled water launch becomes washout I - Icons - home truths for lifestyle icon Internal Communications - mechanical failure Interviews I - Losing the PR war Interviews II - Dogged by bad publicity Issues Management - Pouring oil on troubled waters J - Journalists I - Registering disdain Journalists II - Investigating journalism Journalists III - Smoke and glass mirrors K - Kobe Bryant L - Launches I - Unsinkable enthusiasm Launches II - Creating media impact Leadership - Conservative Libel - Lawsuit hard to swallow for PR people Lobbying - PR hall of shame M - Mascots - Costume drama Media Lista - List hysteria alert Media Relations I - football guru’s PR own goal Media Relations II - News release hits wrong note Minority Groups - Taking the message to market N - News Management - Courage of convictions Newspapers - Retraction drives newspaper bananas O - Off the Record - All that glitters… Opinion Formers - Image is a bankable asset P - Philanthropy - A good strategic fit Photocalls - Hotel reservations over photo call Political PR - Battle for hearts and minds Promotions - Operating in a PR vacuum Propaganda - Truth is the first casualty of PR war Publicity - Falling fowl of public opinion Public Opinion - The offal truth Q - Quotes R - Radio - promotion leaves station cooling its heels Reputation Management - Even plating field Research - Own goal for football brand Rumour Management - Devil of a stain mars reputation S - Smear Campaigns - Virgin sullied but reputation intact Soundbites - When the chips are down Speeches - CEO caught pie-eyed Spokespeople - Legal eagle sings the blues Sports PR - Kicked into touch Stakeholder Relations - airline grounded over PR response Stunts - Tearing strips off publicity attempt T - Targeting - Scouting for revenue Television - Bogged down Testimonials - Word is our U - Undercover Operations - A royal pardon V - Video News Release - Video killed the media star Viral Marketing - Maize of deception W - World Wide Web I - Kick in the teeth World Wide Web II - Room for improvement X - X X X X Factor - fail is a four-letter word Y - Youth Marketing - Knickers in a twist Z - Zephaniah, Benjamin - Poetic licence Conclusion - What’s making PR such a disaster area? Printed Pages: 336., Kogan Page Limited/Viva Books, 2005, 6, Orchard Books, New York, 1994. First Edition. Hardcover. Very Good Condition/Very Good. Frank's mom is making banana-tuna chow mein for dinner agian. Frank's response--crossing his eyes and sticking out his tongue simultaneously--reveals a quirky talent. For just as he makes his face, the can opener quits. "Did I do that?" he asks himself, amazed. Then comes a plan to jam the spigots on Mr. Freezee's ice cream truck, resulting in free-flowing ice cream for all. and then things go from bad to worse and he is kidnapped.The dust jacket has a small (1 inch tear at the top rights of the rear panel.) There is no other damage to describe. Size: 4to 9¾" - 12" tall. 32 pages. Please refer to accompanying picture (s). Quantity Available: 1. Category: children; ISBN: 0531068137. ISBN/EAN: 9780531068137. Inventory No: 0247867. . 9780531068137, Orchard Books, 1994, 3<

ISBN: 9780531068137

Orchard Books. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex libr… More...

Orchard Books. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Orchard Books, 2.5<