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Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status - Peter Cheverton
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Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status - used book

ISBN: 0749452773

Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any o… More...

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Peter Cheverton:

Key Account Management: Tools and Techniques For Achieving Profitable Key Supplier Status - Paperback

2008, ISBN: 9780749452773

Kogan Page, 2008. Paperback. Near Fine. . Please note that at 1.2Kg. this book will require additional postage outside of the UK. | 9¾" x 7½". [XVII] 379pp. Inde… More...

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Gebr. - Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achi
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Gebr. - Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achi - used book

2008

ISBN: 9780749452773

Letzte Aktualisierung am: 10.01.19 08:32:47 Binding: Taschenbuch, Edition: 4th Revised edition (REV)., Label: Kogan Page, Publisher: Kogan Page, medium: Taschenbuch, numberOfPages: 400, p… More...

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Peter Cheverton:
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable) - Paperback

2008, ISBN: 9780749452773

Kogan Page, 2008-06-28. Paperback. Good., Kogan Page, 2008-06-28

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Key Account Management - Cheverton
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Cheverton:
Key Account Management - used book

ISBN: 9780749452773

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Key Account Management
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ISBN:

0749452773


Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Fully re-written to reflect the most recent trends and challenges, this new edition will reinforce its standing as the premier book on the subject. Very few books take the long-term, team-selling strategic view of KAM that this book takes, and it is the only book which focuses on implementation rather than theory. Based on real and current experience of companies facing the challenge, it provides tools for use in the real world that will help you to plan your own strategy as you proceed. The case studies span the full breadth of the KAM experience: FMCG, Retail, B2B, Petrochemical, Speciality Chemical, Service Industry, Pharmaceutical, IT and Financial Services. With a CDROM containing ready-to-use application tools, Key Account Management has found a global resonance with business practitioners, whilst also establishing itself on many academic reading lists.

Details of the book - Key Account Management


EAN (ISBN-13): 9780749452773
ISBN (ISBN-10): 0749452773
Paperback
Publishing year: 2008
Publisher: Kogan Page
400 Pages
Weight: 0,769 kg
Language: eng/Englisch

Book in our database since 2008-05-12T12:31:43-04:00 (New York)
Detail page last modified on 2019-01-29T13:59:03-05:00 (New York)
ISBN/EAN: 0749452773

ISBN - alternate spelling:
0-7494-5277-3, 978-0-7494-5277-3
Alternate spelling and related search-keywords:
Book title: status, key account management, key supplier management, the tools, route

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