Newberry, Betsy:Designer's Guide to Marketing
- Paperback 2013, ISBN: 9780891348092
Hardcover
Washington 2001. An excellent resouce guide on Ô60Õs and Ô70Õs decor. Learn how to value, purchase, and care for popular collectibles. Pictures include Verner… More...
Washington 2001. An excellent resouce guide on Ô60Õs and Ô70Õs decor. Learn how to value, purchase, and care for popular collectibles. Pictures include Verner PantonÕs Flower Pot hanging lamp and Panthella table lamp for Louis Poulsen (Denmark) and iconic Cantilever chair for Herman Miller (U.S.A.), the original version was made of ABS plastic, later re-issues by Vitra (Switzerland) differ in materials and construction; Yrj KukkapuroÕs Karuselli armchair for Haimi-Oy (Finland),1965; Sven-Eric JuhlinÕs record holder for Gustavsberg (Sweden), 1970s; Eero AarnioÕs Pastil, or Gyro chair for Asko Oy (Finland), 1967; Steen OstergaardÕs combination of cool plastic and comfortable upolstery, a ca.1970 lounge chair was designed for Cado of Denmark and many others mainly Italian designed pieces of furniture and accessories., English, Year2001, Illust. B/W40, Illust. Color22, ISBN 1564773787, Code 5088. Softbound, In Pristine Condition, Bios. Index. Bibl. Pages 128, Size 9Ó x 6Ó, Washington 2001, 0, London, England: Marshall Cavendish Ltd, 1977. 3rd Copyright Date. Paperback 4to. 64 Pgs.. Nr Fine. Golden Hands Special No 24 Aran & Fair Isle Knitting. Pam Dawson, Editor. Published by Marshall Cavendish Ltd, London, England, 1977. 3rd Copyright Date. Paperback. Size 4to (up to 12'' tall). Condition: Nr Fine. 64 Pgs. A carefully chosen Aran and Fir Isle design collection for men, women, even the baby. You will be enchanted by these designs. Includes a comprehensive stitch guide that covers both the traditional Aran combinations and the crossed, cable and bobble stitches which you will need to understand before you begin. Similarly all the Fir Isle border patterns plus modern interpretations are included in the Fair Isle library. Color photos of finished projects. Description text copyright 2013 BooksForComfort. Item ID 27966., Marshall Cavendish Ltd, 1977, 4, Cincinnati, Ohio: North Light Books, 1987. 8.75" wide by 11.25" tall. Bright, shiny, clean, square, tight, unmarked copy. Sharp corners. Not a book club edition. Not price clipped (27.95). No owner's name or bookplate. No remainder mark. Illustrations throughout, most in full-color. From the Dust Jacket: "Today's greeting cards are as much fun to design and illustrate as they are to give and receive. In this book Eva Szela, a former art director for Hallmark Cards, shows you everything you need to create unique, salable greeting cards for fun - and for profit! Using samples of 130 actual greeting cards, Szela leads you through every stage of the design process, including how to identify the buyer for your cards, develop card ideas, select illustration styles, and determine which subject matter and medium are most appropriate for your ideas. You'll learn about: Illustration Styles: Examples and explanations of the eleven basic card styles - including Whimsical, Humorous, Realistic -will help you adapt your own style to one of these or explore new ones. Sending Situations: Learn the twenty most common greeting card occasions (Birthday, Thank You, Holiday, Get Well, Wedding, etc.) and the variety of ways that each can be handled to help you determine the approach that best fits your style. Subject Matter: Learn the do's and don'ts of the six most popular greeting card subjects, including when (and when not) to use animals in your cards, why illustrating people realistically may hinder your card's salability, and how to use light to evoke emotion. Design: Find out the crucial elements of greeting card design; which colors work best for certain occasions; when to use bleeds, 'spot designs,' borders, and patterns; when to make verse or prose predominant; and how to design lettering to fit the overall theme of the card. Techniques: Twelve step-by-step demonstrations by professional greeting card artists show you how to combine basic illustration techniques with the eight most popular mediums - including colored pencil, gouache, watercolor, airbrush, and markers - to help you create exciting designs suitable for today's marketplace. Throughout the book you'll find personal profiles of ten successful greeting card artists and buyers who share their secrets for how to get started, where to find card ideas, what makes a card successful, and what today's buyers are looking for. In all, this book provides the facts, advice, and techniques you need to create and sell your own unique greeting cards." Original sky blue boards. Fourth printing. Oversize Hardcover. Fine condition/Near Fine dust jacket. (viii), 152pp ., North Light Books, 1987, 4.5, Cincinnati, Ohio, U.S.A.: North Light Books, 1997. Book. As New. Hardcover. 4to - over 9¾" - 12" tall. A photo of this book is available. New copy. Over-sized hardback. NO remainder marks or clippings. Tight spine, bright pages. NO writing, marks or tears inside book. Nicely illustrated throughout. 144 pages. Synopsis: This book will give you the marketing know-how that (combined with your design savvy) can win you clients. And help you keep them. Detailed case studies show how designers play a key role in developing and applying marketing strategy to a wide variety of design pieces including direct mail, packaging, annual reports and more. More than 40 full-color examples illustrate the dynamic incorporation of marketing strategy in graphic design. Graphic designers and their clients comment on the designer's role in marketing, promoting and selling a product or service. Includes clear, easy-to-understand explanations of marketing basics - from product development to pricing, distribution and promotion.., North Light Books, 1997, 5<