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Glencoe Marketing Essentials, Student Edition by McGraw-Hill Education Staff - McGraw-Hill Education Staff
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Glencoe Marketing Essentials, Student Edition by McGraw-Hill Education Staff - used book

2016, ISBN: 9780021401109

Marketing Essentials provides an introduction to the theory and practice of marketing and explains the core functions of marketing. The program is correlated to the latest national market… More...

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Marketing Essentials - used book

ISBN: 9780021401109

A New copy of "Marketing Essentials" by Glencoe. Ships directly from Textbooks.com 9780021401109,0021401101,marketing,essentials,glencoe Business & Economics > Marketing > Principles of M… More...

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Glencoe Marketing Essentials, Student Edition - McGraw-Hill Education
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McGraw-Hill Education:
Glencoe Marketing Essentials, Student Edition - used book

ISBN: 9780021401109

Glencoe Marketing Essentials, Student Edition Hardcover Used Books, MCGRAW

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ISBN: 9780021401109

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Glencoe Marketing Essentials, Student Edition
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9780021401109


Marketing Essentials provides and introduction to the theory and practice of marketing and explains the core functions of marketing, including marketing research, product planning, target marketing, branding, pricing, advertising, promotion, distribution, selling, product/service management, and entrepreneurship. Integrated Reading Strategies provide students with opportunities to preview the content before they read it, consider ways to connect topics to their own lives, and confirm their comprehension before progressing to the next topics. Varied Assessment Options includes section reviews and end-of-chapter reviews. Customizable testbanks for every unit and chapter. Integrated Academics Cross-curricular activities are integrated throughout the program in features, assessments, and additional activities. Project-Based Learning activities are real-world applications of text concepts. They are rigorous and designed to be personalized by students in ways that make them relevant.

Details of the book - Glencoe Marketing Essentials, Student Edition


EAN (ISBN-13): 9780021401109
ISBN (ISBN-10): 0021401101
Hardcover
Publishing year: 2016
Publisher: McGraw-Hill Education

Book in our database since 2017-03-15T13:15:54-04:00 (New York)
Detail page last modified on 2023-03-30T22:04:52-04:00 (New York)
ISBN/EAN: 9780021401109

ISBN - alternate spelling:
0-02-140110-1, 978-0-02-140110-9
Alternate spelling and related search-keywords:
Book author: mcgraw hill education
Book title: marketing 2016, essentials marketing, edition

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