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Seducing the subconscious: the psychology of emotional influence in - Heath, r.
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Seducing the subconscious: the psychology of emotional influence in - new book

ISBN: 9780470974889

Our relationship with ads: its complicated A must-read for anyone intrigued by the role and influence ofthe ad world, Seducing the Subconscious explores thecomplexities of our relationsh… More...

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Seducing the Subconscious: The Psychology of Emotional Influence in Advertising - Heath, Robert
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Heath, Robert:

Seducing the Subconscious: The Psychology of Emotional Influence in Advertising - First edition

2012, ISBN: 9780470974889

Hardcover

Wiley-Blackwell, Gebundene Ausgabe, Auflage: 1. 260 Seiten, Publiziert: 2012-03-23T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: Illustrated, 1.08 kg, Sozialwissenschaft, Kategorien, Bü… More...

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Seducing the Subconscious: The Psychology of Emotional Influence in Advertising - Heath, Robert
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Heath, Robert:
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising - First edition

2012

ISBN: 9780470974889

Hardcover

Wiley-Blackwell, Gebundene Ausgabe, Auflage: 1. 260 Seiten, Publiziert: 2012-03-23T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: Illustrated, 1.08 kg, Sozialwissenschaft, Kategorien, Bü… More...

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Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
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Seducing the Subconscious: The Psychology of Emotional Influence in Advertising - hardcover

2012, ISBN: 0470974885

Binding : Gebundene Ausgabe, Edition : 1., Label : Wiley-Blackwell, Publisher : Wiley-Blackwell, NumberOfItems : 1, PackageQuantity : 1, medium : Gebundene Ausgabe, numberOfPages : 260, p… More...

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Seducing the Subconscious: The Psychology of Emotional Influence in Advertising - Robert Heath
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Robert Heath:
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising - hardcover

2012, ISBN: 0470974885

Binding : Gebundene Ausgabe, Edition : 1., Label : Wiley-Blackwell, Publisher : Wiley-Blackwell, NumberOfItems : 1, PackageQuantity : 1, medium : Gebundene Ausgabe, numberOfPages : 260, p… More...

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Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
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9780470974889


Our relationship with ads: it's complicated

A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every

Details of the book - Seducing the Subconscious: The Psychology of Emotional Influence in Advertising


EAN (ISBN-13): 9780470974889
ISBN (ISBN-10): 0470974885
Hardcover
Paperback
Publishing year: 2012
Publisher: Wiley-Blackwell

Book in our database since 2014-01-06T17:28:33-05:00 (New York)
Detail page last modified on 2024-04-03T13:10:36-04:00 (New York)
ISBN/EAN: 9780470974889

ISBN - alternate spelling:
0-470-97488-5, 978-0-470-97488-9
Alternate spelling and related search-keywords:
Book author: heat, heath robert, strange john
Book title: advertising, seducing subconscious, influence

Information from Publisher

Author: Robert Heath
Title: Seducing the Subconscious - The Psychology of Emotional Influence in Advertising
Publisher: John Wiley & Sons
260 Pages
Publishing year: 2012-03-23
Weight: 0,568 kg
Language: English
29,90 € (DE)
No longer receiving updates
152mm x 229mm x 18mm

BB; Hardcover, Softcover / Psychologie; Kognitive Psychologie; Cognitive Psychology; Kognitive Psychologie; Psychologie; Psychology; Kognitive Psychologie

Foreword ix Introduction 1 Part 1 Taking Advertising Apart 1 The Persuasion Model 15 2 Alternative Ideas 24 3 WhyWe Don't Pay Attention to Advertising 39 Part 1 Summary 48 Part 2 The Psychology of Communication 4 Learning and Attention 53 5 The Role of Memory 63 6 HowWe Process Communication 74 7 Problems with Getting Attention 85 Part 2 Summary 95 Part 3 Emotion and Consciousness 8 Emotional Processing 101 9 Our Adaptive Subconscious 111 10 Emotion and Attention 123 Part 3 Summary 133 Part 4 Decisions and Relationships 11 Decision-Making 137 12 The Power of Metacommunication 149 13 The Subconscious Seduction Model 160 Part 4 Summary 174 Part 5 Taking A Fresh Look at Advertising 14 Under the Radar 179 15 The Hidden Power of New Media 189 16 Legal, Decent, Honest, and Truthful? 198 17 How to Spot Subconscious Seduction 207 Conclusion 219 References 229 Index 239

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2900470974888 Seducing the Subconscious: The Psychology of Emotional Influence in Advertising (Robert Heath)

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