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Essentials of Marketing Research, Global Edition - Naresh Malhotra
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Naresh Malhotra:

Essentials of Marketing Research, Global Edition - Paperback

ISBN: 9781292060163

Paperback, [PU: Pearson Education Limited], For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research … More...

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Essentials of Marketing Research, Global Edition - Malhotra, Naresh
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Malhotra, Naresh:

Essentials of Marketing Research, Global Edition - First edition

2014, ISBN: 9781292060163

Paperback

Pearson, Taschenbuch, Auflage: 01, 468 Seiten, Publiziert: 2014-06-19T00:00:01Z, Produktgruppe: Buch, 2.12 kg, Verkaufsrang: 5439, Marketing allgemein, Marketing & Verkauf, Business & Kar… More...

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Essentials of Marketing Research, Global Edition - Naresh Malhotra; Manoj Malhotra; David Birks; Peter Wills
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Naresh Malhotra; Manoj Malhotra; David Birks; Peter Wills:
Essentials of Marketing Research, Global Edition - Paperback

2014

ISBN: 9781292060163

Buch, Softcover, [PU: Pearson Education Limited], Pearson Education Limited, 2014

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Essentials of Marketing Research, Global Edition - Naresh K. Malhotra
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Naresh K. Malhotra:
Essentials of Marketing Research, Global Edition - used book

ISBN: 9781292060163

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Essentials of Marketing Research - new book

ISBN: 9781292060163

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Details of the book
Essentials of Marketing Research, Global Edition

This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work.

The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process.

This book is perfect for one semester courses in Marketing Research.

 

Details of the book - Essentials of Marketing Research, Global Edition


EAN (ISBN-13): 9781292060163
ISBN (ISBN-10): 1292060166
Paperback
Publishing year: 2014
Publisher: Pearson Education Limited

Book in our database since 2015-04-25T04:49:38-04:00 (New York)
Detail page last modified on 2024-02-26T23:28:47-05:00 (New York)
ISBN/EAN: 9781292060163

ISBN - alternate spelling:
1-292-06016-6, 978-1-292-06016-3
Alternate spelling and related search-keywords:
Book author: malhotra naresh
Book title: edition, essentials marketing, marketing research


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