ISBN: 9781292060163
Paperback, [PU: Pearson Education Limited], For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research … More...
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2014, ISBN: 9781292060163
Paperback
Pearson, Taschenbuch, Auflage: 01, 468 Seiten, Publiziert: 2014-06-19T00:00:01Z, Produktgruppe: Buch, 2.12 kg, Verkaufsrang: 5439, Marketing allgemein, Marketing & Verkauf, Business & Kar… More...
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2014, ISBN: 9781292060163
Buch, Softcover, [PU: Pearson Education Limited], Pearson Education Limited, 2014
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ISBN: 9781292060163
Paperback, [PU: Pearson Education Limited], For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research … More...
2014, ISBN: 9781292060163
Paperback
Pearson, Taschenbuch, Auflage: 01, 468 Seiten, Publiziert: 2014-06-19T00:00:01Z, Produktgruppe: Buch, 2.12 kg, Verkaufsrang: 5439, Marketing allgemein, Marketing & Verkauf, Business & Kar… More...
2014
ISBN: 9781292060163
Buch, Softcover, [PU: Pearson Education Limited], Pearson Education Limited, 2014
ISBN: 9781292060163
Livre
ISBN: 9781292060163
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This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work.
The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process.
This book is perfect for one semester courses in Marketing Research.
Details of the book - Essentials of Marketing Research, Global Edition
EAN (ISBN-13): 9781292060163
ISBN (ISBN-10): 1292060166
Paperback
Publishing year: 2014
Publisher: Pearson Education Limited
Book in our database since 2015-04-25T04:49:38-04:00 (New York)
Detail page last modified on 2024-02-26T23:28:47-05:00 (New York)
ISBN/EAN: 9781292060163
ISBN - alternate spelling:
1-292-06016-6, 978-1-292-06016-3
Alternate spelling and related search-keywords:
Book author: malhotra naresh
Book title: edition, essentials marketing, marketing research
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