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Consumer Behaviour - O'Shaughnessy, John
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O'Shaughnessy, John:

Consumer Behaviour - Paperback

2012, ISBN: 9781137003768

[ED: Softcover], [PU: Macmillan Education], Drawing on the unique academic and professional experience of its author, Consumer Behavior explores the contribution that each of the major so… More...

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Consumer Behaviour by John O'shaughnessy Paperback | Indigo Chapters
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Consumer Behaviour by John O'shaughnessy Paperback | Indigo Chapters - new book

ISBN: 9781137003768

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioura… More...

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Consumer Behaviour - John O'Shaughnessy
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John O'Shaughnessy:
Consumer Behaviour - Paperback

ISBN: 9781137003768

Paperback, [PU: Bloomsbury Publishing PLC], A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to… More...

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Consumer Behaviour : Perspectives, Findings and Explanations by John O'Shaughnessy - John O'Shaughnessy
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Consumer Behaviour : Perspectives, Findings and Explanations by John O'Shaughnessy - used book

ISBN: 9781137003768

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioura… More...

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Consumer Behaviour
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ISBN: 9781137003768

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioura… More...

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Consumer Behaviour by John O'shaughnessy Paperback | Indigo Chapters
Author:
Title:
ISBN:

9781137003768


A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

Details of the book - Consumer Behaviour by John O'shaughnessy Paperback | Indigo Chapters


EAN (ISBN-13): 9781137003768
ISBN (ISBN-10): 1137003766
Paperback
Publishing year: 2013
Publisher: John O'shaughnessy
520 Pages
Weight: 0,794 kg
Language: Englisch

Book in our database since 2009-08-23T19:50:55-04:00 (New York)
Detail page last modified on 2023-02-10T09:23:23-05:00 (New York)
ISBN/EAN: 9781137003768

ISBN - alternate spelling:
1-137-00376-6, 978-1-137-00376-8
Alternate spelling and related search-keywords:
Book author: shaughnessy
Book title: consumer behaviour, consumer behavior, perspectives, findings

Information from Publisher

Author: John O'Shaughnessy
Title: Consumer Behaviour - Perspectives, Findings and Explanations
Publisher: Red Globe Press; Macmillan Education
536 Pages
Publishing year: 2012-12-04
London; GB
Weight: 0,813 kg
Language: English
48,14 € (DE)
49,49 € (AT)
53,99 CHF (CH)
Not available, publisher indicates OP

BC; Book; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; cognitive psychology; economics; microeconomics; psychology; social psychology; B; Consumer Behavior; Consumer Behavior; Business and Management; Optimieren; EA; EA

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences.- Ethnopsychology.- Behaviourism.- Psychoanalytic Psychology.- Cognitive Psychology.- Cognitive Neuroscience.- Microeconomics (Rational Choice Theory).- Behavioural Economics.- Social Psychology.- Sociology.- Cultural Anthropology.
Adopts a general social sciences approach

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9781137003775 Consumer Behaviour (O'Shaughnessy John O'Shaughnessy)

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