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Tom Doctoroff; Foreword-Martin Sorrell:

Billions: Selling to the New Chinese Consumer - Paperback

2010, ISBN: 9781403971692

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Billions: Selling to the New Chinese Consumer - hardcover

ISBN: 1403971692

[EAN: 9781403971692], Gebraucht, sehr guter Zustand, [PU: - -], This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs … More...

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Billions: Selling to the New Chinese Consumer - Tom Doctoroff
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Tom Doctoroff:
Billions: Selling to the New Chinese Consumer - hardcover

2005

ISBN: 1403971692

[EAN: 9781403971692], Neubuch, [PU: Palgrave Macmillan], ETIQUETTE RESEARCH, Business & Economics|Consumer Behavior, Business & Economics|Marketing|General, Language Arts & Disciplines|Co… More...

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Tom Doctoroff:
Billions: Selling to the New Chinese Consumer - hardcover

ISBN: 9781403971692

Palgrave Macmillan. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex… More...

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Doctoroff, Tom:
Billions: Selling to the New Chinese Consumer - hardcover

2006, ISBN: 9781403971692

Palgrave Macmillan. Hardcover. Used; Good. 01/27/2006, Palgrave Macmillan

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Details of the book
Billions: Selling to the New Chinese Consumer

This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer - all 1.3 billion of them. It distils what Tom Doctoroff has learned over the past eleven years in Greater China with J. Walter Thompson, one of the region's largest advertising agencies. Marketers of some of the world's leading brands tend to come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the Chinese are different. The same rules do not apply. As a result, Doctoroff will delve into the psyches of contemporary Chinese consumers for the reader to explain the importance of culture in shaping buying decisions. He uncovers the core drivers of behaviour and preference in key market segments, provides tools to help readers harness the power of insight into consumers' fundamental motivations in the Chinese marketplace, and, lastly, reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.

Details of the book - Billions: Selling to the New Chinese Consumer


EAN (ISBN-13): 9781403971692
ISBN (ISBN-10): 1403971692
Hardcover
Paperback
Publishing year: 2011
Publisher: Palgrave MacMillan

Book in our database since 2008-03-06T04:48:55-05:00 (New York)
Detail page last modified on 2020-02-28T02:01:49-05:00 (New York)
ISBN/EAN: 9781403971692

ISBN - alternate spelling:
1-4039-7169-2, 978-1-4039-7169-2
Alternate spelling and related search-keywords:
Book author: brückner
Book title: wenn dein kind dich fragt, destroyer, billions billion


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