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Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Arthur Middleton Hughes - Arthur Middleton Hughes
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Arthur Middleton Hughes:

Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Arthur Middleton Hughes - used book

ISBN: 9780071457507

Web-focused strategies for turninga company's customer list into itsmost powerful competitiveadvantageFor more than a decade, "Strategic DatabaseMarketing" has been a popular and authorit… More...

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Arthur Hughes:

Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - hardcover

ISBN: 9780071457507

McGraw-Hill. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex librar… More...

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Hughes, Arthur:
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - used book

ISBN: 9780071457507

McGraw-Hill. Used - Very Good. Very Good condition. Very Good dust jacket. 3rd edition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owners na… More...

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Hughes, Arthur Middleton:
Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - used book

ISBN: 9780071457507

McGraw-Hill Education. Used - Good. Used book that is in clean, average condition without any missing pages., McGraw-Hill Education, 2.5

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Hughes, Arthur:
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program - hardcover

2005, ISBN: 9780071457507

McGraw-Hill, 2005-08-26. hardcover. Good. 6x1x9., McGraw-Hill, 2005-08-26, 2.5

Shipping costs:Versandkostenfrei. (EUR 0.00) Gulf Coast Books

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Details of the book
Strategic Database Marketing

Web-focused strategies for turninga company's customer list into itsmost powerful competitiveadvantage For more than a decade, "Strategic DatabaseMarketing" has been a popular and authoritativehow-to on database marketing, referred to everyday by marketing practitioners around the world.Featuring dozens of innovative, workable strategies, it has shown marketers how to profitablymanage customer relationships, retain loyalty, increase the incremental profits from each customerin the database, and more. Fast-changing tools and technologies requireauthor and database marketing pioneer ArthurHughes to update the book's data andtechniques. This substantially revised third editionfeatures: A completely new chapter on modeling andappended data New details on fast-changing Web technologiesand marketing Updated material on prospecting, warehousing, and filtering In-depth discussion of prospect databases, oneof marketing's newest and most promisinginnovations

Details of the book - Strategic Database Marketing


EAN (ISBN-13): 9780071457507
ISBN (ISBN-10): 007145750X
Hardcover
Publishing year: 2005
Publisher: McGraw-Hill Education
437 Pages
Weight: 0,761 kg
Language: eng/Englisch

Book in our database since 2007-05-23T23:16:10-04:00 (New York)
Detail page last modified on 2024-01-16T11:33:12-05:00 (New York)
ISBN/EAN: 9780071457507

ISBN - alternate spelling:
0-07-145750-X, 978-0-07-145750-7
Alternate spelling and related search-keywords:
Book author: arthur, middleton, hughes
Book title: database, strategic marketing, arthur hughes, the masterplan, how program, and based


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