ISBN: 074945332X

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, so… More...

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices in particular are constantly changing, and so are the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to both the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. It covers topics including the roles which lies, truth and honesty play; utilitarianism; practising respect and morality; authorship; conflicts of interest; PR and the corporate ethics programme; moonlighting; the impact of whistleblowing and more. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation. business,business and finance,business and investing,business ethics,economics,ethics,marketing and sales,public relations,textbooks Marketing & Sales, Kogan Page, Limited<

2008, ISBN: 074945332X

[SR: 2455418], Taschenbuch, [EAN: 9780749453329], Kogan Page, Kogan Page, Book, [PU: Kogan Page], 2008-11-03, Kogan Page, 188810, PR, 467752, Marketing & Verkauf, 403434, Business & Karri… More...

[SR: 2455418], Taschenbuch, [EAN: 9780749453329], Kogan Page, Kogan Page, Book, [PU: Kogan Page], 2008-11-03, Kogan Page, 188810, PR, 467752, Marketing & Verkauf, 403434, Business & Karriere, 541686, Kategorien, 186606, Bücher, 188519, Wirtschaftsethik, 467818, Wirtschaft, 403434, Business & Karriere, 541686, Kategorien, 186606, Bücher, 120, Börse & Geld, 189088, Bauen & Immobilien, 188794, Börse & Aktien, 189094, Geldanlage & Vermögensaufbau, 189002, Ratgeber, 498298, Steuern, 498264, Versicherung, 541686, Kategorien, 186606, Bücher, 58200011, Ethik, 58190011, Geschäftsleben, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1322118031, Öffentlichkeitsarbeit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher<

ISBN: 9780749453329

Written in a practical and approachable style, this book provides clear insights into the personal and professional issues that affect public relations practitioners. It examines how an i… More...

Written in a practical and approachable style, this book provides clear insights into the personal and professional issues that affect public relations practitioners. It examines how an individual's sense of morality has an impact on decision-making and ethical business behavior. This edition includes new material on virtue ethics, personal ethics, ethics in social media, ghost writing and deception in PR, and moral responsibilities of organizations. Media > Book, [PU: Kogan Page]<