SAMPLE
Chris Allen,Hans Rudiger Kaufmann,Richard J. Semenik,Thomas O`Guinn:Advertising and Promotions: An Integrated Brand Approach (Sixth Edition)
- Paperback 2012, ISBN: 9788131517383
Cengage Learning India, 2012. 5th or later edition. Softcover. New. PART I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and Integrate… More...
Cengage Learning India, 2012. 5th or later edition. Softcover. New. PART I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and Integrated Brand Promotion. 2. The Global Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media and Support Organizations. 3. Regulatory, Social and Ethical Aspects of Advertising and Promotion in the Global Market. 4. The History of Advertising and Brand Promotion. PART II: ANALYZING THE ENVIRONMENT FOR ADVERTISING AND INTEGRATED BRAND PROMOTION. 5. Advertising, Consumer Behavior, and Integrated Brand Promotion. 6. Market Segmentation, Positioning, and the Value Proposition 7. Research in Advertising and Promotion. 8. Planning for Advertising and Integrated Brand Promotion. PART III: THE CREATIVE PROCESS. 9. Managing Creativity in Advertising and Integrated Brand Promotion. 10. Creative Message Strategy. 11. Executing the Creative. PART IV: PLACING THE MESSAGE IN CONVENTIONAL AND &ldquoNEW"" MEDIA. 12. Media Planning Essentials. 13. Media Planning: Newspapers, Magazines, Television, and Radio. 14. Media Planning: Advertising and IBP in Digital/Interactive Media Project Based Activity for Part IV. PART V: INTEGRATED BRAND PROMOTION 15. Sales Promotion, Point-of-Purchase Advertising, and Support Media. 16. Event Sponsorship, Product Placements, and Branded Entertainment. 17. Integrating Direct Marketing and Personal Selling. 18. Public Relations, Influencer Marketing, and Corporate Advertising. Project Based Activities. Project One. Project Two. Project Three. Project Four. Project Five. Printed Pages: 0., Cengage Learning India, 2012<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
SAMPLE
Chris Allen, Hans Rudiger Kaufmann, Richard J. Semenik, Thomas O`Guinn:Advertising and Promotions: An Integrated Brand Approach (Sixth Edition)
- Paperback 2012, ISBN: 9788131517383
Cengage Learning India, 2012. 5th or later edition. Softcover. New. PART I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and Integrate… More...
Cengage Learning India, 2012. 5th or later edition. Softcover. New. PART I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and Integrated Brand Promotion. 2. The Global Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media and Support Organizations. 3. Regulatory, Social and Ethical Aspects of Advertising and Promotion in the Global Market. 4. The History of Advertising and Brand Promotion. PART II: ANALYZING THE ENVIRONMENT FOR ADVERTISING AND INTEGRATED BRAND PROMOTION. 5. Advertising, Consumer Behavior, and Integrated Brand Promotion. 6. Market Segmentation, Positioning, and the Value Proposition 7. Research in Advertising and Promotion. 8. Planning for Advertising and Integrated Brand Promotion. PART III: THE CREATIVE PROCESS. 9. Managing Creativity in Advertising and Integrated Brand Promotion. 10. Creative Message Strategy. 11. Executing the Creative. PART IV: PLACING THE MESSAGE IN CONVENTIONAL AND &ldquoNEW" MEDIA. 12. Media Planning Essentials. 13. Media Planning: Newspapers, Magazines, Television, and Radio. 14. Media Planning: Advertising and IBP in Digital/Interactive Media Project Based Activity for Part IV. PART V: INTEGRATED BRAND PROMOTION 15. Sales Promotion, Point-of-Purchase Advertising, and Support Media. 16. Event Sponsorship, Product Placements, and Branded Entertainment. 17. Integrating Direct Marketing and Personal Selling. 18. Public Relations, Influencer Marketing, and Corporate Advertising. Project Based Activities. Project One. Project Two. Project Three. Project Four. Project Five. Printed Pages: 0., Cengage Learning India, 2012<
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
SAMPLE
Chris Allen,Hans Rudiger Kaufmann,Richard J. Semenik,Thomas O`Guinn:Advertising and Promotions: An Integrated Brand Approach (Sixth Edition)
- Paperback 2012, ISBN: 9788131517383
Cengage Learning India, 2012. 5th or later edition. Softcover. New. PART I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and Integrate… More...
Cengage Learning India, 2012. 5th or later edition. Softcover. New. PART I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and Integrated Brand Promotion. 2. The Global Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media and Support Organizations. 3. Regulatory, Social and Ethical Aspects of Advertising and Promotion in the Global Market. 4. The History of Advertising and Brand Promotion. PART II: ANALYZING THE ENVIRONMENT FOR ADVERTISING AND INTEGRATED BRAND PROMOTION. 5. Advertising, Consumer Behavior, and Integrated Brand Promotion. 6. Market Segmentation, Positioning, and the Value Proposition 7. Research in Advertising and Promotion. 8. Planning for Advertising and Integrated Brand Promotion. PART III: THE CREATIVE PROCESS. 9. Managing Creativity in Advertising and Integrated Brand Promotion. 10. Creative Message Strategy. 11. Executing the Creative. PART IV: PLACING THE MESSAGE IN CONVENTIONAL AND &ldquoNEW"" MEDIA. 12. Media Planning Essentials. 13. Media Planning: Newspapers, Magazines, Television, and Radio. 14. Media Planning: Advertising and IBP in Digital/Interactive Media Project Based Activity for Part IV. PART V: INTEGRATED BRAND PROMOTION 15. Sales Promotion, Point-of-Purchase Advertising, and Support Media. 16. Event Sponsorship, Product Placements, and Branded Entertainment. 17. Integrating Direct Marketing and Personal Selling. 18. Public Relations, Influencer Marketing, and Corporate Advertising. Project Based Activities. Project One. Project Two. Project Three. Project Four. Project Five. Printed Pages: 0. NA, Cengage Learning India, 2012<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
SAMPLE
Chris Allen,Hans Rudiger Kaufmann,Richard J. Semenik,Thomas O`Guinn:Advertising and Promotions: An Integrated Brand Approach (Sixth Edition)
- Paperback 2012, ISBN: 9788131517383
Cengage Learning India, 2012. 5th or later edition. Softcover. New. PART I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and Integrate… More...
Cengage Learning India, 2012. 5th or later edition. Softcover. New. PART I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and Integrated Brand Promotion. 2. The Global Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media and Support Organizations. 3. Regulatory, Social and Ethical Aspects of Advertising and Promotion in the Global Market. 4. The History of Advertising and Brand Promotion. PART II: ANALYZING THE ENVIRONMENT FOR ADVERTISING AND INTEGRATED BRAND PROMOTION. 5. Advertising, Consumer Behavior, and Integrated Brand Promotion. 6. Market Segmentation, Positioning, and the Value Proposition 7. Research in Advertising and Promotion. 8. Planning for Advertising and Integrated Brand Promotion. PART III: THE CREATIVE PROCESS. 9. Managing Creativity in Advertising and Integrated Brand Promotion. 10. Creative Message Strategy. 11. Executing the Creative. PART IV: PLACING THE MESSAGE IN CONVENTIONAL AND &ldquoNEW"" MEDIA. 12. Media Planning Essentials. 13. Media Planning: Newspapers, Magazines, Television, and Radio. 14. Media Planning: Advertising and IBP in Digital/Interactive Media Project Based Activity for Part IV. PART V: INTEGRATED BRAND PROMOTION 15. Sales Promotion, Point-of-Purchase Advertising, and Support Media. 16. Event Sponsorship, Product Placements, and Branded Entertainment. 17. Integrating Direct Marketing and Personal Selling. 18. Public Relations, Influencer Marketing, and Corporate Advertising. Project Based Activities. Project One. Project Two. Project Three. Project Four. Project Five. Printed Pages: 0. NA, Cengage Learning India, 2012<
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Chris Allen,Hans Rudiger Kaufmann,Richard J. Semenik,Thomas O`Guinn:Advertising and Promotions: An Integrated Brand Approach (Sixth Edition)
- Paperback 2012, ISBN: 8131517381
[EAN: 9788131517383], Neubuch, [PU: Cengage Learning India], NA, PART I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and Integrated Bra… More...
[EAN: 9788131517383], Neubuch, [PU: Cengage Learning India], NA, PART I: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and Integrated Brand Promotion. 2. The Global Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media and Support Organizations. 3. Regulatory, Social and Ethical Aspects of Advertising and Promotion in the Global Market. 4. The History of Advertising and Brand Promotion. PART II: ANALYZING THE ENVIRONMENT FOR ADVERTISING AND INTEGRATED BRAND PROMOTION. 5. Advertising, Consumer Behavior, and Integrated Brand Promotion. 6. Market Segmentation, Positioning, and the Value Proposition 7. Research in Advertising and Promotion. 8. Planning for Advertising and Integrated Brand Promotion. PART III: THE CREATIVE PROCESS. 9. Managing Creativity in Advertising and Integrated Brand Promotion. 10. Creative Message Strategy. 11. Executing the Creative. PART IV: PLACING THE MESSAGE IN CONVENTIONAL AND &ldquoNEW" MEDIA. 12. Media Planning Essentials. 13. Media Planning: Newspapers, Magazines, Television, and Radio. 14. Media Planning: Advertising and IBP in Digital/Interactive Media Project Based Activity for Part IV. PART V: INTEGRATED BRAND PROMOTION 15. Sales Promotion, Point-of-Purchase Advertising, and Support Media. 16. Event Sponsorship, Product Placements, and Branded Entertainment. 17. Integrating Direct Marketing and Personal Selling. 18. Public Relations, Influencer Marketing, and Corporate Advertising. Project Based Activities. Project One. Project Two. Project Three. Project Four. Project Five. Printed Pages: 0.<
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