2010, ISBN: 9781901914146

Paperback

Viva Books, 2010. 5th or later edition. Softcover. New. Buzz. It’s what makes people decide which car to buy, which book to read and which film to see. Consumer recomm… More...

Viva Books, 2010. 5th or later edition. Softcover. New. Buzz. It’s what makes people decide which car to buy, which book to read and which film to see. Consumer recommendation is the most valuable marketing tool there is — and yet it’s under-researched and overlooked as a method of reaching customers. The groundbreaking bestseller The Anatomy of Buzz told us why buzz matters, using real-life phenomena from the PowerBar to Trivial Pursuit. In this new and updated edition, Emanuel Rosen, who has spent years studying buzz, adds findings from cutting-edge research and interviews with field-leaders to demonstrate how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketeers, but for anyone who wants to spread their message. Contents: Trigger • "I Haven’t Read This Book, but..." • The New Buzz • Why is Buzz on the Rise? • Can Buzz Be Measured? • Insight and Buzz • Why We Talk • Hubs • It’s Small World. So What? • How Buzz Spreads • Contagious Products • Accelerating Natural Contagion • The Envelope and the Line • Active Seeding • Story • Give Us Something to Talk About • The Power of Participation • Uneven Distribution • More of a café than a Subway Station • The Wall Street Journal and the Lingerie Business • Does Madison Avenue Still Matter? • Buzz in Distribution Channels • Putting it Together • Buzz Workshop • Index Printed Pages: 378., Viva Books, 2010, 6, Nottingham, England: Pumpkin Books, 1998. 276 pp. Trade paperback format. Signed by Nancy Kilpatrick on a dropped-in bookplate from the 1997 World Fantasy Convention, London, England. Light edge and corner wear with a flat uncreased spine; no interior markings. Cover art by Jay Hurst. She ends up in Bordeaux, her perfect marriage in ruins and her self-confidence at an all-time low. She tried to brush off the handsome stranger who joined her in the cafe but the man could not simply be warned away. He followed her. He could be a rapist, a murderer... but it was worse. He was a vampire.. Signed by Author(s). First Printing - First Thus. Soft cover. Very Good. Illus. by Jay Hurst;. 8vo. Book., Pumpkin Books, 1998, 3<

1998, ISBN: 9781901914146

Paperback

New York: Dover Publications, Inc., 1974. 153 pages, all illustrations; 29 cm. Firm binding, clean inside copy. Light shelfwear to wraps, age toning. Clip-Art book unused & intact. Ve… More...

New York: Dover Publications, Inc., 1974. 153 pages, all illustrations; 29 cm. Firm binding, clean inside copy. Light shelfwear to wraps, age toning. Clip-Art book unused & intact. Verified upon shipping. "Noted modern calligrapher presents 140 complete alphabets in most varied styles, with subtle rhythms, playfulness, power. Brush, steel pen, shaded pen; delicate, broad, swashed--for every need, mood. Masterly work, best done. Practice calligraphy from it, or use it for many purposes." - Publisher.. Paperback. Very Good. 4to., Dover Publications, Inc., 1974, 3, Nottingham, England: Pumpkin Books, 1998. Book. Illus. by Jay Hurst;. Very Good. Soft cover. Signed by Author(s). First Printing - First Thus. 8vo. 276 pp. Trade paperback format. Signed by Nancy Kilpatrick on a dropped-in bookplate from the 1997 World Fantasy Convention, London, England. Light edge and corner wear with a flat uncreased spine; no interior markings. Cover art by Jay Hurst. She ends up in Bordeaux, her perfect marriage in ruins and her self-confidence at an all-time low. She tried to brush off the handsome stranger who joined her in the cafe but the man could not simply be warned away. He followed her. He could be a rapist, a murderer... but it was worse. He was a vampire.., Pumpkin Books, 1998, 3<

1998, ISBN: 1901914143

Paperback, First edition

[EAN: 9781901914146], Gebraucht, sehr guter Zustand, [PU: Pumpkin Books, Nottingham, England], SUPERNATURAL LITERATURE; DARK FANTASY; GOTHIC; MACABRE; WEIRD TALES; TERROR; LOVECRAFT; ARKH… More...

[EAN: 9781901914146], Gebraucht, sehr guter Zustand, [PU: Pumpkin Books, Nottingham, England], SUPERNATURAL LITERATURE; DARK FANTASY; GOTHIC; MACABRE; WEIRD TALES; TERROR; LOVECRAFT; ARKHAM; CTHULHU; HALLOWE'EN; HALLOWEEN; CANADIAN AUTHOR;, 276 pp. Trade paperback format. Signed by Nancy Kilpatrick on a dropped-in bookplate from the 1997 World Fantasy Convention, London, England. Light edge and corner wear with a flat uncreased spine; no interior markings. Cover art by Jay Hurst. She ends up in Bordeaux, her perfect marriage in ruins and her self-confidence at an all-time low. She tried to brush off the handsome stranger who joined her in the cafe but the man could not simply be warned away. He followed her. He could be a rapist, a murderer. but it was worse. He was a vampire. Size: 8vo, Books<