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Lovelock, C. and Wirtz, J.:

Services Marketing: People, Technology, Stragegy - Paperback

2011, ISBN: 9780136118749

Pearson Education, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Pl… More...

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Christopher H Lovelock:

Services Marketing: People, Technology, Stragegy - Paperback

2010, ISBN: 9780136118749

Pearson Education, 2010. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. … More...

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Christopher H Lovelock:
Services Marketing: People, Technology, Stragegy - Paperback

2010

ISBN: 9780136118749

Prentice Hall, 2001-08-04. Paperback. Used: Good., Prentice Hall, 2001-08-04, Pearson Education, 2010. This is an ex-library book and may have the usual library/used-book markings insid… More...

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Christopher H. Lovelock:
Services Marketing - Paperback

2010, ISBN: 0136118747

[EAN: 9780136118749], [PU: Pearson Education], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the aver… More...

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Services marketing - Lovelock, C.H.
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Lovelock, C.H.:
Services marketing - new book

ISBN: 9780136118749

Van dit artikel (9780136118749 / Services marketing) is nog geen omschrijving beschikbaar., [PU: Prentice Hall]

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Details of the book
Services Marketing
Author:
Title:
ISBN:

9780136118749


The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Details of the book - Services Marketing


EAN (ISBN-13): 9780136118749
ISBN (ISBN-10): 0136118747
Paperback
Publishing year: 2010
Publisher: Prentice Hall
648 Pages
Weight: 1,171 kg
Language: eng/Englisch

Book in our database since 2010-02-01T09:01:54-05:00 (New York)
Detail page last modified on 2021-11-29T05:47:28-05:00 (New York)
ISBN/EAN: 9780136118749

ISBN - alternate spelling:
0-13-611874-7, 978-0-13-611874-9
Alternate spelling and related search-keywords:
Book author: lovelock, wirtz, christophe, jochen
Book title: services marketing

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