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Casanova, L.:

Global Latinas: Latin America's Emerging Multinationals - Paperback

2013, ISBN: 9780230219960

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Global Latinas by L. Casanova Hardcover | Indigo Chapters
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Global Latinas by L. Casanova Hardcover | Indigo Chapters - new book

2005, ISBN: 9780230219960

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune… More...

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Global Latinas : Latin America's Emerging Multinationals by Lourdes Casanova - Lourdes Casanova
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Global Latinas : Latin America's Emerging Multinationals by Lourdes Casanova - used book

2005

ISBN: 9780230219960

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune… More...

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Global Latinas : Latin America's Emerging Multinationals by Lourdes Casanova - Lourdes Casanova
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Lourdes Casanova:
Global Latinas : Latin America's Emerging Multinationals by Lourdes Casanova - used book

2005, ISBN: 9780230219960

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune… More...

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Casanova, L.:
Global Latinas: Latin America's Emerging Multinationals (INSEAD Business Press) - hardcover

ISBN: 9780230219960

Hardback. Very Good., 3

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Global Latinas by L. Casanova Hardcover | Indigo Chapters

Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.

Details of the book - Global Latinas by L. Casanova Hardcover | Indigo Chapters


EAN (ISBN-13): 9780230219960
ISBN (ISBN-10): 0230219969
Hardcover
Paperback
Publishing year: 2009
Publisher: L. Casanova
221 Pages
Weight: 0,522 kg
Language: eng/Englisch

Book in our database since 2009-01-25T14:34:13-05:00 (New York)
Detail page last modified on 2023-12-22T07:25:44-05:00 (New York)
ISBN/EAN: 9780230219960

ISBN - alternate spelling:
0-230-21996-9, 978-0-230-21996-0
Alternate spelling and related search-keywords:
Book author: casanova, morice
Book title: jaguar, business america, lourdes, america latina, press, insead, casanova


Information from Publisher

Author: L. Casanova
Title: INSEAD Business Press; Global Latinas - Latin America's Emerging Multinationals
Publisher: Palgrave Macmillan; Palgrave Macmillan UK
221 Pages
Publishing year: 2009-02-27
London; GB
Language: English
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
Available
XIV, 221 p.

BB; Hardcover, Softcover / Wirtschaft/Volkswirtschaft; Entwicklungsökonomie und Schwellenländer; Verstehen; Asia; brand; Brazil; business; business model; competition; cooperation; corporate citizen; foreign direct investment; globalization; inequality; innovation; investment; privatization; Development Economics; International Business; International Economics; Internationale Wirtschaft, Internationales Management; Internationale Wirtschaft; EA; BC; EA; EA

Table of Contents Foreword Preface Acknowledgements Introduction: The emergence of the Global Latina Chapter 1: Leaders of Global Latinas – long-term planners and flexible visionaries Chapter 2: Brazil's 'national champions' – beyond privatization Chapter 3: Mexico's Global Latinas – betting on the US? Chapter 4: Business model innovation in Latin America – making the unusual usual Chapter 5: Latin America as a brand – hard sell and soft sell Chapter 6: Asia's challenge to Latin America – cooperation and competition Chapter 7: From Global Latina to corporate citizen – is inequality a business issue? Conclusion: Global Latinas and Globalization 3.0 Appendix Endnotes References Index

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2900230219969 Global Latinas: Latin America's Emerging Multinationals (Lourdes Casanova)


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