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Philip Kotler:

A Framework for Marketing Management - Paperback

2001, ISBN: 9780131001176

Oxford, United Kingdom: How To Books Ltd, 2001. Soft cover. Very Good/No Jacket. 5.25" x 8.5. A useful business development guide. Usual stamps and stickers from a library but wit… More...

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Philip Kotler:

A Framework for Marketing Management - Paperback

ISBN: 9780131001176

Prentice Hall. Paperback. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the marking… More...

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Kotler, Philip:
A Framework for Marketing Management - Paperback

2002

ISBN: 0131001175

[EAN: 9780131001176], [SC: 0.0], [PU: Prentice Hall], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dus… More...

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Kotler, Philip:
A Framework for Marketing Management - used book

ISBN: 9780131001176

Prentice Hall College Div. Used - Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc..., Prentice Hall College Div, 2.5

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Kotler, Philip:
Framework for Marketing Management, A (2nd Edition) - used book

ISBN: 9780131001176

Prentice Hall. Used - Good. Good condition. Writing inside. Highlighting inside. 2nd edition., Prentice Hall, 2.5

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Details of the book
A Framework for Marketing Management: United States Edition
Author:
Title:
ISBN:

9780131001176


"A Framework for Marketing Management" is a concise paperback adapted from Philip Kotler's #1 selling book, "Marketing Management." A four-part organization covers understanding marketing management, analyzing marketing opportunities, making marketing decisions, and managing and delivering marketing programs. Readers will be able to see how marketing managers have applied key principles in actual company situations, making explicit the connection between theory and implementation at leading firms such as eBay, NTT DoCoMo, Caterpillar, and Starbucks. For anyone interested in the field of marketing--and its relationship with the consumer.

Details of the book - A Framework for Marketing Management: United States Edition


EAN (ISBN-13): 9780131001176
ISBN (ISBN-10): 0131001175
Hardcover
Paperback
Publishing year: 2002
Publisher: Pearson

Book in our database since 2007-06-05T01:12:44-04:00 (New York)
Detail page last modified on 2023-02-12T04:54:34-05:00 (New York)
ISBN/EAN: 9780131001176

ISBN - alternate spelling:
0-13-100117-5, 978-0-13-100117-6
Alternate spelling and related search-keywords:
Book author: kotler philip
Book title: framework for marketing management, marketing zero, textbook, edition

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