ISBN: 9781118518588
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and m… More...
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2013, ISBN: 9781118518588
For Dummies, 2013-08-06. Paperback. Very Good. 1.1024 9.2480 7.4803. Book is slightly bent. Book has some light wear, like shelf wear., For Dummies, 2013-08-06, 3
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2013, ISBN: 9781118518588
Softcover, Gebraucht, sehr guter Zustand, May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less., [PU: John Wiley & Sons]
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2013, ISBN: 9781118518588
Softcover, Gebraucht, guter Zustand, Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less., [PU: John Wiley & Sons]
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ISBN: 9781118518588
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and m… More...
2013, ISBN: 9781118518588
For Dummies, 2013-08-06. Paperback. Very Good. 1.1024 9.2480 7.4803. Book is slightly bent. Book has some light wear, like shelf wear., For Dummies, 2013-08-06, 3
2013
ISBN: 9781118518588
Softcover, Gebraucht, sehr guter Zustand, May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less., [PU: John Wiley & Sons]
2013, ISBN: 9781118518588
Softcover, Gebraucht, guter Zustand, Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less., [PU: John Wiley & Sons]
ISBN: 9781118518588
paperback
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Details of the book - Neuromarketing For Dummies
EAN (ISBN-13): 9781118518588
ISBN (ISBN-10): 1118518586
Hardcover
Paperback
Publishing year: 2013
Publisher: John Wiley & Sons
Book in our database since 2013-12-05T15:01:27-05:00 (New York)
Detail page last modified on 2024-04-17T06:27:02-04:00 (New York)
ISBN/EAN: 9781118518588
ISBN - alternate spelling:
1-118-51858-6, 978-1-118-51858-8
Alternate spelling and related search-keywords:
Book author: pohlmann, pohl, peter may, steidl, pöhlmann, andrew, gen peter
Book title: neuromarketing, neuro dummies, steidl
Information from Publisher
Author: Stephen Genco; Andrew Pohlmann; Peter Steidl
Title: Neuromarketing For Dummies
Publisher: For Dummies; John Wiley & Sons
384 Pages
Publishing year: 2013-11-26
Weight: 0,564 kg
Language: English
21,90 € (DE)
Not available (reason unspecified)
190mm x 234mm x 21mm
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Strategic Marketing; Strategisches Marketing; Wirtschaft u. Management; Strategisches Marketing
Introduction 1 Part I: The Brave New World of Neuromarketing 5 Chapter 1: What Neuromarketing Is and Isn't 7 Chapter 2: What We Know Now That We Didn't Know Then 21 Chapter 3: Putting Neuromarketing to Work 37 Chapter 4: Why Neuromarketing Matters 59 Part II: The Essence of Neuromarketing: The Nonconscious Mind of the Consumer 71 Chapter 5: The Intuitive Consumer: Nonconscious Processes Underlying Consumer Behavior 73 Chapter 6: The Central Role of Emotions in Consumer Responses 93 Chapter 7: New Understandings of Consumer Goals and Motivation 105 Chapter 8: Why We Buy the Things We Buy 119 Part III: Neuromarketing in Action 137 Chapter 9: Brands on the Brain 139 Chapter 10: Creating Products and Packages That Please Consumers' Brains 157 Chapter 11: Advertising Effectiveness 175 Chapter 12: The Shopping Brain and In-Store Marketing 191 Chapter 13: When Consumers' Brains Go Online 203 Chapter 14: Entertainment Effectiveness 219 Part IV: Measuring Consumer Response with Neuromarketing 235 Chapter 15: Traditional Approaches: Why Not Just Ask People? 237 Chapter 16: Neuromarketing Measures: Listening to Signals from the Body and the Brain 249 Chapter 17: Neuromarketing on a Budget: Inexpensive Ways to Learn from Your Customers 269 Chapter 18: Picking the Right Approach for Your Research Needs 285 Part V: Living with Neuromarketing: Practical and Ethical Considerations 297 Chapter 19: Five Things You Need to Know about Neuromarketing Studies and Measures 299 Chapter 20: A Pre-Flight Checklist for Successful Neuromarketing Studies 317 Chapter 21: Picking the Right Neuromarketing Partner 327 Chapter 22: Neuromarketing Ethics, Standards, and Public Policy Implications 343 Part VI: The Part of Tens 359 Chapter 23: Ten Mistaken Beliefs about Neuromarketing 361 Chapter 24: Ten Scientific Pillars Underlying Neuromarketing 371 Index 379More/other books that might be very similar to this book
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