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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation - used book

ISBN: 9788132105220

ID: 9788132105220

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. Books, Business & Economics~~Economic Conditions, Strategic-Brand-Management-for-B2B-Markets~~Sharad-Sarin, , , , , , , , , , SAGE Publications

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation - Sharad Sarin
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Sharad Sarin:
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation - Paperback

2010, ISBN: 9788132105220

ID: 436274490

Sage/Response Books, 2010. Softcover. New. This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen & Toubro and Infosys—the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need for a holistic brand management approach and illustrates his point through six case studies of leading brands. Printed Pages: 292., Sage/Response Books, 2010

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Strategic Brand Management for B2B Markets, A Road Map for Organizational Transformation - Sharad Sarin
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Sharad Sarin:
Strategic Brand Management for B2B Markets, A Road Map for Organizational Transformation - new book

2010, ISBN: 9788132105220

ID: 1001004010306880

This book aims to uncover the hidden power of brand and brand building for B2B marketers. It focuses on the need of B2B branding from the point of view of Indian markets and helps accelerate the transformation of all the big and small B2B brands to gain competitive advantage.Taal: Engels; Afmetingen: 15x216x140 mm; Gewicht: 386,00 gram; Verschijningsdatum: oktober 2010; ISBN10: 8132105222; ISBN13: 9788132105220; , Engelstalig | Paperback | 2010, Marketing & Communicatie, Algemeen, Economie & Bedrijf, Sage Publications India Pvt Ltd

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Strategic Brand Management for B2B Markets - Sharad
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Sharad:
Strategic Brand Management for B2B Markets - Paperback

ISBN: 9788132105220

ID: 839145867

Sage Publications. Paperback. New., Sage Publications

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Strategic Brand Management for B2B Markets - Sarin, Sharad
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Sarin, Sharad:
Strategic Brand Management for B2B Markets - Paperback

2010, ISBN: 8132105222

ID: 12694664256

[EAN: 9788132105220], Neubuch

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Details of the book
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books)

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands.

Details of the book - Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books)


EAN (ISBN-13): 9788132105220
ISBN (ISBN-10): 8132105222
Hardcover
Paperback
Publishing year: 2010
Publisher: Sage Publications Ltd.
262 Pages
Weight: 0,381 kg
Language: eng/Englisch

Book in our database since 31.05.2007 23:30:29
Book found last time on 11.11.2016 10:18:47
ISBN/EAN: 9788132105220

ISBN - alternate spelling:
81-321-0522-2, 978-81-321-0522-0


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