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Purchase Intention of Motorcycle/Scooter in Malaysia : Based on Product Quality Dimensions Framework Analysis - Mohd Rizaimy Shaharudin
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Mohd Rizaimy Shaharudin:

Purchase Intention of Motorcycle/Scooter in Malaysia : Based on Product Quality Dimensions Framework Analysis - Paperback

2011, ISBN: 3844390235

[EAN: 9783844390230], Neubuch, [PU: Dictus Publishing], nach der Bestellung gedruckt Neuware - This study aims to determine the level of product quality based on the eight quality dimensi… More...

NEW BOOK. Shipping costs:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Purchase Intention of Motorcycle/Scooter in Malaysia - Mohd Rizaimy Shaharudin
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Mohd Rizaimy Shaharudin:

Purchase Intention of Motorcycle/Scooter in Malaysia - Paperback

ISBN: 9783844390230

Paperback, [PU: LAP Lambert Academic Publishing], This study aims to determine the level of product quality based on the eight quality dimensions framework and the relationship towards th… More...

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Purchase Intention of Motorcycle/Scooter in Malaysia - Mohd Rizaimy Shaharudin Anita Abu Hassan Shamsul Jamel Elias
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Mohd Rizaimy Shaharudin Anita Abu Hassan Shamsul Jamel Elias:
Purchase Intention of Motorcycle/Scooter in Malaysia - First edition

2011

ISBN: 9783844390230

Paperback

[ED: Kartoniert / Broschiert], [PU: LAP LAMBERT Academic Publishing], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Shaha… More...

Shipping costs:Versandkostenfrei, Versand nach Deutschland. (EUR 0.00) Moluna GmbH
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Purchase Intention of Motorcycle/Scooter in Malaysia - Shaharudin, Mohd Rizaimy Abu Hassan, Anita Jamel Elias, Shamsul
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Shaharudin, Mohd Rizaimy Abu Hassan, Anita Jamel Elias, Shamsul:
Purchase Intention of Motorcycle/Scooter in Malaysia - hardcover

2011, ISBN: 9783844390230

[ED: Kartoniert / Broschiert], [PU: Dictus Publishing], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This study aims to determine the l… More...

Shipping costs:Versandkostenfrei, Versand nach Deutschland. (EUR 0.00) Moluna GmbH
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Purchase Intention of Motorcycle/Scooter in Malaysia Based on Product Quality Dimensions Framework Analysis - Shaharudin, Mohd Rizaimy; Abu Hassan, Anita; Jamel Elias, Shamsul
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Shaharudin, Mohd Rizaimy; Abu Hassan, Anita; Jamel Elias, Shamsul:
Purchase Intention of Motorcycle/Scooter in Malaysia Based on Product Quality Dimensions Framework Analysis - new book

2011, ISBN: 3844390235

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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Details of the book
Purchase Intention of Motorcycle/Scooter in Malaysia
Author:
Title:
ISBN:

9783844390230


This study aims to determine the level of product quality based on the eight quality dimensions framework and the relationship towards the buyer purchase behavior. For a good understanding of the study, a case study on Malaysia's national motorcycle/scooter manufacturer has been used by considering the lack of theoretical studies being conducted on the sales of motorcycle/scooter products. In this study, the result shows the level of customer perceptions has no significant impact on the customer purchase decision. The customers are looking at other elements beyond quality perceptions on their purchase decision and only they themselves understand what they are actually looking for. Buyers may not rely on the perceptions of quality alone in deriving purchase intention of any motorcycle/scooter product. With the data presented in this study, it can be expected that the future research can be of benefit by giving a new source of ideas and information.

Details of the book - Purchase Intention of Motorcycle/Scooter in Malaysia


EAN (ISBN-13): 9783844390230
ISBN (ISBN-10): 3844390235
Hardcover
Paperback
Publishing year: 2011
Publisher: Springer-Verlag GmbH
100 Pages
Weight: 0,165 kg
Language: eng/Englisch

Book in our database since 2009-09-01T19:10:50-04:00 (New York)
Book found last time on 2022-06-06T23:19:42-04:00 (New York)
ISBN/EAN: 9783844390230

ISBN - alternate spelling:
3-8443-9023-5, 978-3-8443-9023-0
Alternate spelling and related search-keywords:
Book title: intention, motorcycle motorcycle, scooters, scooter, malaysia

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