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Media Uses: Readers'' Activity in Newspaper-Use Behaviour - Bakht Rawan
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Media Uses: Readers'' Activity in Newspaper-Use Behaviour - Paperback

2010, ISBN: 3838379896

Paperback, [EAN: 9783838379890], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], 2010-07-13, LAP LAMBERT Academic Publishing… More...

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Media Uses: Readers'' Activity in Newspaper-Use Behaviour - Bakht Rawan
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Media Uses: Readers'' Activity in Newspaper-Use Behaviour - Paperback

2010, ISBN: 3838379896

Taschenbuch, [EAN: 9783838379890], LAP LAMBERT Academic Publishing, LAP LAMBERT Academic Publishing, Book, [PU: LAP LAMBERT Academic Publishing], 2010-07-13, LAP LAMBERT Academic Publishi… More...

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Media Uses: Readers'' Activity in Newspaper-Use Behaviour - Bakht Rawan
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Media Uses: Readers'' Activity in Newspaper-Use Behaviour - Paperback

2010

ISBN: 3838379896

Paperback, [EAN: 9783838379890], LAP Lambert Academic Publishing, LAP Lambert Academic Publishing, Book, [PU: LAP Lambert Academic Publishing], 2010-07-13, LAP Lambert Academic Publishing… More...

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Media Uses - Bakht Rawan
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Media Uses - Paperback

ISBN: 3838379896

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Media Uses Readers'' Activity in Newspaper-Use Behaviour - Rawan, Bakht
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Media Uses Readers'' Activity in Newspaper-Use Behaviour - new book

2013, ISBN: 3838379896

Kartoniert / Broschiert, mit Schutzumschlag neu, [PU:LAP Lambert Academic Publishing]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien

Details of the book
Media Uses

Audience activity in media-use behaviour is one of the most important areas of mass communication research. Scholars have been taking greater interest in studying it for quite long. Researchers have identified various social and psychological factors that presumably make media consumers active in their media consumption. This book provides some distinct scientific findings on the determinants of activity of newspaper readers in the Pakistani society. In addition to psychological factors the book sheds light on cultural and social perspectives of readers of daily newspapers in relation to their activity media uses. In fact, Pakistani society shows very little social, cultural, economic, and political resemblance with the Western World where the phenomenon of audience activity has mainly been explored.

Details of the book - Media Uses


EAN (ISBN-13): 9783838379890
ISBN (ISBN-10): 3838379896
Paperback
Publishing year: 2010
Publisher: LAP Lambert Acad. Publ.
204 Pages
Weight: 0,320 kg
Language: eng/Englisch

Book in our database since 2010-10-16T15:12:53-04:00 (New York)
Detail page last modified on 2020-09-04T10:28:23-04:00 (New York)
ISBN/EAN: 9783838379890

ISBN - alternate spelling:
3-8383-7989-6, 978-3-8383-7989-0


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