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The Truth About IKEA: How IKEA Built Its Global Furniture Brand - Johan Stenebo, Ella Fallgren (Translator)
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Johan Stenebo, Ella Fallgren (Translator):
The Truth About IKEA: How IKEA Built Its Global Furniture Brand - Paperback

2010, ISBN: 1906142750

[SR: 738045], Paperback, [EAN: 9781906142759], Gibson Square Books Ltd, Gibson Square Books Ltd, Book, [PU: Gibson Square Books Ltd], 2010-11-25, Gibson Square Books Ltd, Johan Stenebo was for 20 years one of the leading directors of IKEA while it turned itself into the world's largest flatpack furniture retailer with 700 million visitors a year. During these years, he was the personal assistant to Ingvar Kamprad, the billionaire founder and owner of IKEA, set up its Leeds store that broke profit records, was global director of key furniture areas, and latterly CEO of investment company IKEA Greentech. In this authoritative book, he writes frankly about Kamprad's inspirational leadership of the company built in his image from a provincial store in Sweden, as well as Kamprad's Nazi links, IKEA's low wage bill, exceptional profits, complex Stasi-like business culture with spies, and resourceful ways of using the media and companies like Greenpeace and WWF to cover environmental issues. No company director has ever written a more open book about the company's extraordinary success and failures (and he is likely the last)., 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 922328, Materials & Industries, 922314, Production, Manufacturing & Operational, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 922194, Ecology, 922198, Animal Ecology, 922204, Biodiversity, 278080, Environment & Ecology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 496712, Environmental Philosophy, 278080, Environment & Ecology, 57, Science & Nature, 1025612, Subjects, 266239, Books

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The Truth About IKEA: How IKEA Built Its Global Furniture Brand - Johan Stenebo, Ella Fallgren (Translator)
book is out-of-stock
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Johan Stenebo, Ella Fallgren (Translator):
The Truth About IKEA: How IKEA Built Its Global Furniture Brand - Paperback

2010, ISBN: 1906142750

[SR: 237708], Paperback, [EAN: 9781906142759], Gibson Square Books Ltd, Gibson Square Books Ltd, Book, [PU: Gibson Square Books Ltd], 2010-11-25, Gibson Square Books Ltd, Johan Stenebo was for 20 years one of the leading directors of IKEA while it turned itself into the world's largest flatpack furniture retailer with 700 million visitors a year. During these years, he was the personal assistant to Ingvar Kamprad, the billionaire founder and owner of IKEA, set up its Leeds store that broke profit records, was global director of key furniture areas, and latterly CEO of investment company IKEA Greentech. In this authoritative book, he writes frankly about Kamprad's inspirational leadership of the company built in his image from a provincial store in Sweden, as well as Kamprad's Nazi links, IKEA's low wage bill, exceptional profits, complex Stasi-like business culture with spies, and resourceful ways of using the media and companies like Greenpeace and WWF to cover environmental issues. No company director has ever written a more open book about the company's extraordinary success and failures (and he is likely the last)., 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 922328, Materials & Industries, 922314, Production, Manufacturing & Operational, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 922194, Ecology, 922198, Animal Ecology, 922204, Biodiversity, 278080, Environment & Ecology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 496712, Environmental Philosophy, 278080, Environment & Ecology, 57, Science & Nature, 1025612, Subjects, 266239, Books

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The Truth About IKEA: How IKEA Built Its Global Furniture Brand - Johan Stenebo, Ella Fallgren (Translator)
book is out-of-stock
(*)
Johan Stenebo, Ella Fallgren (Translator):
The Truth About IKEA: How IKEA Built Its Global Furniture Brand - Paperback

2010, ISBN: 1906142750

[SR: 237708], Paperback, [EAN: 9781906142759], Gibson Square Books Ltd, Gibson Square Books Ltd, Book, [PU: Gibson Square Books Ltd], 2010-11-25, Gibson Square Books Ltd, Johan Stenebo was for 20 years one of the leading directors of IKEA while it turned itself into the world's largest flatpack furniture retailer with 700 million visitors a year. During these years, he was the personal assistant to Ingvar Kamprad, the billionaire founder and owner of IKEA, set up its Leeds store that broke profit records, was global director of key furniture areas, and latterly CEO of investment company IKEA Greentech. In this authoritative book, he writes frankly about Kamprad's inspirational leadership of the company built in his image from a provincial store in Sweden, as well as Kamprad's Nazi links, IKEA's low wage bill, exceptional profits, complex Stasi-like business culture with spies, and resourceful ways of using the media and companies like Greenpeace and WWF to cover environmental issues. No company director has ever written a more open book about the company's extraordinary success and failures (and he is likely the last)., 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 922328, Materials & Industries, 922314, Production, Manufacturing & Operational, 278115, Engineering & Technology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 922194, Ecology, 922198, Animal Ecology, 922204, Biodiversity, 278080, Environment & Ecology, 57, Science & Nature, 1025612, Subjects, 266239, Books, 496712, Environmental Philosophy, 278080, Environment & Ecology, 57, Science & Nature, 1025612, Subjects, 266239, Books

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The Truth about Ikea: The Secret Behind the World's Fifth Richest Man and the Success of the Flatpack Giant - Stenebo; Stenebo, John
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Stenebo; Stenebo, John:
The Truth about Ikea: The Secret Behind the World's Fifth Richest Man and the Success of the Flatpack Giant - Paperback

2010, ISBN: 1906142750

ID: 14094601421

[EAN: 9781906142759], [PU: Gibson Square Books], This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: IKEAs products are a staple feature of households all over the globe, from China to Sweden. Surprisingly, the firm has escaped any sort of moral scrutiny or serious examination how it unpacked its global empire over two decades. In The Truth about IKEA, insider Johan Stenebo reveals for the first time in close-up detail the brilliance of the flatpack giant as well as where it cut corners, fell short of its green ideals and the nepotism and murky financial dealings behind Swedens iconic flat-pack export. Casting an insiders eye over the practical application of the IKEA philosophy, Stenebo cast a fascinating light inside this successful profit machine, and how Ingvar Kamprad became the worlds richest man.

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The Truth about IKEA - Stenebo, Johan
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Stenebo, Johan:
The Truth about IKEA - new book

ISBN: 9781906142759

ID: 710896

How did IKEA become the world’s largest design brand, as popular as Lego, CocaCola and Nike? Privately held by one of the world’s richest men, the company is renowned for its secrecy. How did the company transform itself from one rural Swedish store to a global behemoth with a turnover of $30 billion and 700 million visitors a year? In this candid analysis, former IKEA top director Johan Stenebo writes for the first time about the corporation’s ruthless rise to the top. Revealing IKEA’s daring and unique business model, he covers the leadership of IKEA’s founder Ingvar Kamprad, with whom he worked closely, and IKEA’s resourceful ways of brand management using companies like Greenpeace and WWF to cover environmental issues, as well as its challenging future without Kamprad.‘Merciless.’ Independent Business Business eBook, Gibson Square

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Details of the book
The Truth about Ikea: The Secret Behind the World's Fifth Richest Man and the Success of the Flatpack Giant

Exposes the darker side of IKEA. Stenebo was IKEA director for 20 years, and director of the first UK IKEA store in Leeds. Here he explains how the company falls short of its green ideals, and details the nepotism and murky financial dealings behind the flat packed icon.

Details of the book - The Truth about Ikea: The Secret Behind the World's Fifth Richest Man and the Success of the Flatpack Giant


EAN (ISBN-13): 9781906142759
ISBN (ISBN-10): 1906142750
Hardcover
Paperback
Publishing year: 2010
Publisher: GIBSON SQUARE
Weight: 0,335 kg
Language: eng/Englisch

Book in our database since 15.07.2010 12:50:18
Book found last time on 19.02.2017 23:45:04
ISBN/EAN: 9781906142759

ISBN - alternate spelling:
1-906142-75-0, 978-1-906142-75-9


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