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Movie Marketing: Opening the Picture and Giving It Legs
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ISBN: 9781879505384

ID: 81ab9da7de4f2d0fef59d91f139e5218

This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come. -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel PowerMovie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films o This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come. -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel PowerMovie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films of widely varying budgets and intended audiences through the words of those responsible for developing and implementing these strategies.Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.This indispensable tour of the many and varied ways to successfully market films is a must read for all independent filmmakers and everyone hoping to work in the business area of the movie industry. Always lively and entertaining, it should also appeal to the broad readership outside the film industry that maintains an interest in behind-thescenes Hollywood., [PU: Silman-James Press]

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Movie Marketing: Opening the Picture and Giving It Legs - Tiiu Lukk
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´´This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come´´. -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel PowerMovie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films of widely varying budgets and intended audiences through the words of those responsible for developing and implementing these strategies.Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard´s End, Crumb, Carnosaur, Malice and Brother´s Keeper.This indispensable tour of the many and varied ways to successfully market films is a must read for all independent filmmakers and everyone hoping to work in the business area of the movie industry. Always lively and entertaining, it should also appeal to the broad readership outside the film industry that maintains an interest in behind-thescenes Hollywood. Movie Marketing: Opening the Picture and Giving It Legs Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.10.1997 Buch (fremdspr.), Silman James Pr, .199

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Movie Marketing: Opening the Picture and Giving It Legs - Tiiu Lukk
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Movie Marketing: Opening the Picture and Giving It Legs - new book

ISBN: 9781879505384

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This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come´´. -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel PowerMovie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films of widely varying budgets and intended audiences through the words of those responsible for developing and implementing these strategies.Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard´s End, Crumb, Carnosaur, Malice and Brother´s Keeper.This indispensable tour of the many and varied ways to successfully market films is a must read for all independent filmmakers and everyone hoping to work in the business area of the movie industry. Always lively and entertaining, it should also appeal to the broad readership outside the film industry that maintains an interest in behind-thescenes Hollywood. Movie Marketing: Opening the Picture and Giving It Legs Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Silman James Pr

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[ED: Taschenbuch], [PU: SILMAN JAMES PR], "This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come". -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel Power Movie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films of widely varying budgets and intended audiences through the words of those responsible for developing and implementing these strategies. Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper. This indispensable tour of the many and varied ways to successfully market films is a must read for all independent filmmakers and everyone hoping to work in the business area of the movie industry. Always lively and entertaining, it should also appeal to the broad readership outside the film industry that maintains an interest in behind-thescenes Hollywood. Versandfertig in 2-4 Wochen, [SC: 0.00], Neuware, gewerbliches Angebot

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This text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating trailers. Among the films profiled are "Four Weddings and a Funeral", "Pulp Fiction", "The Brothers McMullen", "Goldeneye", "Hoop Dreams", "Welcome to the Dollhouse", "Howard's End", "Crumb", "Carnosaur", "Malice" and "Brother's Keeper". arts music and photography,business,business and investing,communication and media studies,education and reference,engineering,humor and entertainment,industries and professions,industry,law Movies, Silman-James Pr

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Details of the book
Movie Marketing: Opening the Picture and Giving It Legs
Author:

Lukk, Tiiu

Title:

Movie Marketing: Opening the Picture and Giving It Legs

ISBN:

"This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come". -- Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel PowerMovie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films of widely varying budgets and intended audiences through the words of those responsible for developing and implementing these strategies.Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.This indispensable tour of the many and varied ways to successfully market films is a must read for all independent filmmakers and everyone hoping to work in the business area of the movie industry. Always lively and entertaining, it should also appeal to the broad readership outside the film industry that maintains an interest in behind-thescenes Hollywood.

Details of the book - Movie Marketing: Opening the Picture and Giving It Legs


EAN (ISBN-13): 9781879505384
ISBN (ISBN-10): 187950538X
Paperback
Publishing year: 1997
Publisher: SILMAN-JAMES PR
240 Pages
Weight: 0,476 kg
Language: eng/Englisch

Book in our database since 28.10.2007 05:28:11
Book found last time on 21.05.2017 11:49:15
ISBN/EAN: 9781879505384

ISBN - alternate spelling:
1-879505-38-X, 978-1-879505-38-4


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