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Cross-Cultural Marketing
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Cross-Cultural Marketing - used book

ISBN: 9781861528018

ID: 9781861528018

Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity. Books, Business & Economics~~General, Cross-Cultural-Marketing~~Robert-Rugimbana, , , , , , , , , , Cengage Learning EMEA Higher Education

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Cross-Cultural Marketing - Robert Rugimbana, Sonny Nwankwo
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Robert Rugimbana, Sonny Nwankwo:
Cross-Cultural Marketing - Paperback

ISBN: 1861528019

[SR: 5450527], Paperback, [EAN: 9781861528018], Cengage Learning EMEA, Cengage Learning EMEA, Book, [PU: Cengage Learning EMEA], Cengage Learning EMEA, Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity., 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2705, Global, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2706, Industrial, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Cross-Cultural Marketing
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Cross-Cultural Marketing - used book

ISBN: 9781861528018

ID: 91af1384be60f503d891d98816878e16

Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity.

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Cross-Cultural Marketing - Rugimbana, Robert & Nwanko, Sonny
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Rugimbana, Robert & Nwanko, Sonny:
Cross-Cultural Marketing - Paperback

2002, ISBN: 1861528019

ID: 21728721963

[EAN: 9781861528018], Gebraucht, guter Zustand, [PU: Cengage Learning EMEA], Business & Economics|Marketing|General, Sent within 24 hours. Expedited UK delivery available. Previous owners inscription.

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Cross-Cultural Marketing - Robert Rugimbana, Sonny Nwankwo
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Robert Rugimbana, Sonny Nwankwo:
Cross-Cultural Marketing - Paperback

2002, ISBN: 1861528019

ID: 11807415938

[EAN: 9781861528018], Neubuch, [PU: Cengage Learning EMEA], Business & Economics|Marketing|General

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Details of the book
Cross-Cultural Marketing

Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity.

Details of the book - Cross-Cultural Marketing


EAN (ISBN-13): 9781861528018
ISBN (ISBN-10): 1861528019
Paperback
Publishing year: 2002
Publisher: CENGAGE LEARNING
384 Pages
Weight: 0,653 kg
Language: eng/Englisch

Book in our database since 11.07.2007 13:53:56
Book found last time on 28.11.2017 15:23:36
ISBN/EAN: 9781861528018

ISBN - alternate spelling:
1-86152-801-9, 978-1-86152-801-8


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