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Marketing: A Critical Textbook - Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim
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Marketing: A Critical Textbook - Paperback

2010, ISBN: 9781848608788

Mitwirkende: Fitchett, James, Mitwirkende: Higgins, Matthew, Mitwirkende: Jack, Gavin, Mitwirkende: Lim, Ming, Mitwirkende: Saren, Michael, Mitwirkende: Tadajewski, Mark, SAGE Publication… More...

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Marketing: A Critical Textbook - Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim
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Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim:

Marketing: A Critical Textbook - Paperback

2010, ISBN: 9781848608788

Mitwirkende: Fitchett, James, Mitwirkende: Higgins, Matthew, Mitwirkende: Jack, Gavin, Mitwirkende: Lim, Ming, Mitwirkende: Saren, Michael, Mitwirkende: Tadajewski, Mark, SAGE Publication… More...

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Ellis, Nick; Fitchett, James; Higgins, Matthew; Jack, Gavin; Lim, Ming; Saren, Michael; Tadajewski, Mark:
Marketing: A Critical Textbook - Paperback

ISBN: 9781848608788

SAGE Publications Ltd. PAPERBACK. 1848608780 Brand new book.Buy with confidence. Money Back Guarantee.Expedite Shipping Available. International shipment available. . New., SAGE Publicati… More...

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Nick Ellis; James Fitchett; Matthew Higgins; Gavin Jack; Ming Lim; Michael Saren; Mark Tadajewski:
Marketing: A Critical Textbook - Paperback

2010, ISBN: 9781848608788

Sage Publications Ltd, 2010-12-09. Paperback. Good., Sage Publications Ltd, 2010-12-09, 2.5

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Nick Ellis,James Fitchett,Matthew Higgins,Gavin Jack,Ming Lim,Michael Saren,Mark Tadajewski:
Marketing: A Critical Textbook - Paperback

2010, ISBN: 1848608780

[EAN: 9781848608788], Neubuch, [PU: Sage Publications Ltd 2010-12-09]

NEW BOOK. Shipping costs: EUR 3.30 Chiron Media, Wallingford, United Kingdom [55661942] [Rating: 4 (von 5)]

Details of the book
Marketing: A Critical Textbook

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Details of the book - Marketing: A Critical Textbook


EAN (ISBN-13): 9781848608788
ISBN (ISBN-10): 1848608780
Hardcover
Paperback
Publishing year: 2010
Publisher: SAGE Publications Ltd
245 Pages
Weight: 0,443 kg
Language: eng/Englisch

Book in our database since 2010-06-23T02:48:20-04:00 (New York)
Detail page last modified on 2020-12-09T17:58:42-05:00 (New York)
ISBN/EAN: 9781848608788

ISBN - alternate spelling:
1-84860-878-0, 978-1-84860-878-8


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