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Marketing: A Critical Textbook - Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski
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Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski:

Marketing: A Critical Textbook - Paperback

2010, ISBN: 1848608780

[SR: 195171], Taschenbuch, [EAN: 9781848608788], SAGE Publications Ltd, SAGE Publications Ltd, Book, [PU: SAGE Publications Ltd], 2010-11-17, SAGE Publications Ltd, Unusual book, 655688, … More...

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Marketing: A Critical Textbook - Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski
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Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski:

Marketing: A Critical Textbook - Paperback

2010, ISBN: 1848608780

[SR: 195171], Taschenbuch, [EAN: 9781848608788], SAGE Publications Ltd, SAGE Publications Ltd, Book, [PU: SAGE Publications Ltd], 2010-11-17, SAGE Publications Ltd, Unusual book, 655688, … More...

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Marketing: A Critical Textbook - Dr Nick Ellis,James Fitchett,Dr Matthew Higgins,Gavin Jack,Ming Lim,Professor Michael Saren,Mark Tadajewski
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Dr Nick Ellis,James Fitchett,Dr Matthew Higgins,Gavin Jack,Ming Lim,Professor Michael Saren,Mark Tadajewski:
Marketing: A Critical Textbook - new book

ISBN: 9781848608788

ID: 9781848608788

Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview… More...

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Marketing - Nick Ellis
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Nick Ellis:
Marketing - Paperback

ISBN: 9781848608788

Paperback, [PU: Sage Publications Ltd], Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of… More...

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Marketing - 50-99.99
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Marketing - new book

ISBN: 9781848608788

ID: 743487

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. BUSINESS & ECON… More...

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Details of the book
Marketing: A Critical Textbook

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.

Details of the book - Marketing: A Critical Textbook


EAN (ISBN-13): 9781848608788
ISBN (ISBN-10): 1848608780
Hardcover
Paperback
Publishing year: 2010
Publisher: SAGE Publications Ltd
245 Pages
Weight: 0,443 kg
Language: eng/Englisch

Book in our database since 2010-06-23T02:48:20-04:00 (New York)
Detail page last modified on 2019-11-01T08:03:53-04:00 (New York)
ISBN/EAN: 9781848608788

ISBN - alternate spelling:
1-84860-878-0, 978-1-84860-878-8


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