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The American Television Industry - Michael Curtin
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Michael Curtin:
The American Television Industry - Paperback

ISBN: 1844573370

ID: 20909241078

[EAN: 9781844573370], Neubuch, [PU: British Film Institute], MICHAEL CURTIN,JANE SHATTUC,SOCIAL SCIENCES,MEDIA STUDIES,FILM AND TELEVISION, Performing Arts|Television|General, Performing Arts|Television|History & Criticism, Paperback. 208 pages. Dimensions: 9.1in. x 6.1in. x 0.7in.In an age of proliferating choices, television nevertheless remains the most popular medium in the United States. Americans spend more time with TV than ever before, and many new media forms, such as blu-ray movies, Hulu videos, and Internet widgets, are produced and delivered by the worlds most lucrative and powerful television industry. Yet that industry has undergone profound changes since the 1980s, moving from a three-network oligopoly to a sprawling range of channels and services dominated by a handful of major conglomerates. Viewers cannow accesshundreds of channels at all hours of the day and can search and select from hundreds of thousands of individual programmeson video and Internet services. This diversity has fragmented the size of television audiences and transformed relationships between viewers and television companies. Unlike the first fifty years of television, todaysindustry leaderscan no longer rely on mass audiences and steady revenue flows from big-budget advertisers, and this in turn affects their programming and production strategies. The American Television Industry offers a concise and accessible introduction to TV production, programming, advertisingand distribution. Michael Curtin and Jane Shattucoutline how programmes are made and marketed, and provide an insightful overview of key players, practices and future trends. Although star-driven dramas and comedies continue to attract a great deal of critical praise and audience attention, television is increasingly characterised by niche programming services, that, with modest production budgets, compete for audience attention. In this environment, reality TV genres have emerged as attractive programming alternatives for cable services such as the History Channel and the Food Network. Moreover, programming is increasingly delivered on an a la carte, on-demand basis to a diverse array of viewing devices, such as iPods andcell phones. The book analyses the corporate strategies, technological innovations and cultural transformations that havedrivenchanges inindustry strategy, discourse and practice. Making reference to numerous case examples, theauthors identify definitive trends and describe key players in industry and government. These are indeed vibrant but unstable times for the American television industry and this volume explains the major forces that will shape the future of the medium in North America and around the world. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.

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The American Television Industry - Michael Curtin, Jane Shattuc
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Michael Curtin, Jane Shattuc:
The American Television Industry - used book

1980, ISBN: 9781844573370

ID: 9781844573370

In an age of proliferating choices, television nevertheless remains the most popular medium in the United States. Americans spend more time with TV than ever before, and many 'new media' forms, such as blu-ray movies, Hulu videos, and Internet widgets, are produced and delivered by the world's most lucrative and powerful television industry. Yet that industry has undergone profound changes since the 1980s, moving from a three-network oligopoly to a sprawling range of channels and In an age of proliferating choices, television nevertheless remains the most popular medium in the United States. Americans spend more time with TV than ever before, and many 'new media' forms, such as blu-ray movies, Hulu videos, and Internet widgets, are produced and delivered by the world's most lucrative and powerful television industry. Yet that industry has undergone profound changes since the 1980s, moving from a three-network oligopoly to a sprawling range of channels and services dominated by a handful of major conglomerates. Viewers can now access hundreds of channels at all hours of the day and can search and select from hundreds of thousands of individual programmes on video and Internet services. This diversity has fragmented the size of television audiences and transformed relationships between viewers and television companies. Unlike the first fifty years of television, today's industry leaders can no longer rely on mass audiences and steady revenue flows from big-budget advertisers, and this in turn affects their programming and production strategies. The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising and distribution. Michael Curtin and Jane Shattuc outline how programmes are made and marketed, and provide an insightful overview of key players, practices and future trends. Although star-driven dramas and comedies continue to attract a great deal of critical praise and audience attention, television is increasingly characterised by niche programming services, that, with modest production budgets, compete for audience attention. In this environment, reality TV genres have emerged as attractive programming alternatives for cable services such as the History Channel and the Food Network. Moreover, programming is increasingly delivered on an a la carte, on-demand basis to a diverse array of viewing devices, such as iPods and cell phones. The book analyses the Books, Performing Arts~~Television~~History & Criticism, American-Television-Industry~~Michael-Curtin, 1017062, The American Television Industry, Michael Curtin, Jane Shattuc, 1844573370, BFI Publishing, , , , , BFI Publishing

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The American Television Industry - Michael Curtin, Jane Shattuc
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Michael Curtin, Jane Shattuc:
The American Television Industry - new book

ISBN: 9781844573370

ID: 978184457337

In an age of proliferating choices, television nevertheless remains the most popular medium in the United States. Americans spend more time with TV than ever before, and many ''new media'' forms, such as blu-ray movies, Hulu videos, and Internet widgets, are produced and delivered by the world’s most lucrative and powerful television industry. Yet that industry has undergone profound changes since the 1980s, moving from a three-network oligopoly to a sprawling range of channels and services dominated by a handful of major conglomerates. Viewers can now access hundreds of channels at all hours of the day and can search and select from hundreds of thousands of individual programmes on video and Internet services. This diversity has fragmented the size of television audiences and transformed relationships between viewers and television companies. Unlike the first fifty years of television, today''s industry leaders can no longer rely on mass audiences and steady revenue flows from big-budget advertisers, and this in turn affects their programming and production strategies.The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising and distribution. Michael Curtin and Jane Shattuc outline how programmes are made and marketed, and provide an insightful overview of key players, practices and future trends. Although star-driven dramas and comedies continue to attract a great deal of critical praise and audience attention, television is increasingly characterised by niche programming services, that, with modest production budgets, compete for audience attention. In this environment, reality TV genres have emerged as attractive programming alternatives for cable services such as the History Channel and the Food Network. Moreover, programming is increasingly delivered on an a la carte, on-demand basis to a diverse array of viewing devices, such as iPods and cell phones. The book analyses the corporate strategies, technological innovations and cultural transformations that have driven changes in industry strategy, discourse and practice. Making reference to numerous case examples, the authors identify definitive trends and describe key players in industry and government. These are indeed vibrant but unstable times for the American television industry and this volume explains the major forces that will shape the future of the medium in North America and around the world. Michael Curtin, Jane Shattuc, Books, Entertainment, The American Television Industry Books>Entertainment, British Film Institute

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The American Television Industry - Curtin, Michael / Shattuc, Jane
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Curtin, Michael / Shattuc, Jane:
The American Television Industry - used book

1980, ISBN: 9781844573370

ID: 7494764

In an age of proliferating choices, television nevertheless remains the most popular medium in the United States. Americans spend more time with TV than ever before, and many 'new media' forms, such as blu-ray movies, Hulu videos, and Internet widgets, are produced and delivered by the world's most lucrative and powerful television industry. Yet that industry has undergone profound changes since the 1980s, moving from a three-network oligopoly to a sprawling range of channels and services dominated by a handful of major conglomerates. Viewers can now access hundreds of channels at all hours of the day and can search and select from hundreds of thousands of individual programmes on video and Internet services. This diversity has fragmented the size of television audiences and transformed relationships between viewers and television companies. Unlike the first fifty years of television, today's industry leaders can no longer rely on mass audiences and steady revenue flows from big-budget advertisers, and this in turn affects their programming and production strategies. "The American Television Industry" offers a concise and accessible introduction to TV production, programming, advertising and distribution. Michael Curtin and Jane Shattuc outline how programmes are made and marketed, and provide an insightful overview of key players, practices and future trends. Although star-driven dramas and comedies continue to attract a great deal of critical praise and audience attention, television is increasingly characterised by niche programming services, that, with modest production budgets, compete for audience attention. In this environment, reality TV genres have emerged as attractive programming alternatives for cable services such as the History Channel and the Food Network. Moreover, programming is increasingly delivered on an a la carte, on-demand basis to a diverse array of viewing devices, such as iPods and cell phones. The book analyses the corporate strategies, technological innovations and cultural transformations that have driven changes in industry strategy, discourse and practice. Making reference to numerous case examples, the authors identify definitive trends and describe key players in industry and government. These are indeed vibrant but unstable times for the American television industry and this volume explains the major forces that will shape the future of the medium in North America and around the world. The American Television Industry Curtin, Michael / Shattuc, Jane, British Film Institute

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The American Television Industry (International Screen Industries) - Michael Curtin; Jane Shattuc
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Michael Curtin; Jane Shattuc:
The American Television Industry (International Screen Industries) - used book

1980, ISBN: 1844573370

ID: 7566697

In an age of proliferating choices, television nevertheless remains the most popular medium in the United States.?Americans spend more time with TV than ever before, and many 'new media' forms, such as blu-ray movies, Hulu videos, and Internet widgets, are produced and delivered by the world's most lucrative and powerful television industry. Yet that industry has undergone profound changes since the 1980s, moving from a three-network oligopoly to a sprawling range of channels and services dominated by a handful of major conglomerates. Viewers can?now access?hundreds of channels at all hours of the day and can search and select from hundreds of thousands of individual programmes?on video and Internet services. This diversity has fragmented the size of television audiences and transformed relationships between viewers and television companies. Unlike the first fifty years of television, today's?industry leaders?can no longer rely on mass audiences and steady revenue flows from big-budget advertisers, and this in turn affects their programming and production strategies.The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising?and distribution.?Michael Curtin and Jane Shattuc?outline how programmes are made and marketed, and provide an insightful overview of key players, practices and future trends. Although star-driven dramas and comedies continue to attract a great deal of critical prai arts music and photography,communication and journalism,communication and media studies,film and television,history and criticism,humanities,humor and entertainment,media studies,performing arts,politics and social sciences Television, British Film Institute

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Details of the book
The American Television Industry

Survey of the landscape, major players and key issues affecting the US TV industry.

Details of the book - The American Television Industry


EAN (ISBN-13): 9781844573370
ISBN (ISBN-10): 1844573370
Paperback
Publishing year: 2009
Publisher: BRITISH FILM INST % INDIA
202 Pages
Weight: 0,386 kg
Language: eng/Englisch

Book in our database since 26.03.2010 04:56:51
Book found last time on 13.09.2017 12:16:17
ISBN/EAN: 9781844573370

ISBN - alternate spelling:
1-84457-337-0, 978-1-84457-337-0


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