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CEO of Earth - Simon Hammond
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Simon Hammond:
CEO of Earth - new book

ISBN: 9781742469195

ID: 9781742469195

A Ground-Breaking Guide to Building the Ultimate Brand How, given the chance, would you market planet Earth as the ultimate tourist destination Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids&apos birthday parties thrusts him into an unexpected position of power.When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be leader of the free world. The aliens&apos mission: to establish Earth as a premium travel destination for intergalactic tourists.Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world&apos s most celebrated brands to greatness. CEO of Earth: How, given the chance, would you market planet Earth as the ultimate tourist destination Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids&apos birthday parties thrusts him into an unexpected position of power.When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be leader of the free world. The aliens&apos mission: to establish Earth as a premium travel destination for intergalactic tourists.Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world&apos s most celebrated brands to greatness. Business & Management Marketing / Management Marketing Management Wirtschaft u. Management, John Wiley & Sons

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CEO of Earth - Simon Hammond
book is out-of-stock
(*)
Simon Hammond:
CEO of Earth - new book

1, ISBN: 9781742469195

ID: 100659781742469195

How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh - dressed as Ronald - to be leader of the free world. The aliens' mission: to estab How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh - dressed as Ronald - to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness. Business & Finance, , CEO of Earth~~ Simon Hammond~~Business & Finance~~9781742469195, en, CEO of Earth, Simon Hammond, 9781742469195, Wrightbooks, 01/25/2012, , , , Wrightbooks, 01/25/2012

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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
CEO of Earth - Simon Hammond
book is out-of-stock
(*)
Simon Hammond:
CEO of Earth - new book

1, ISBN: 9781742469195

ID: 100659781742469195

How, given the chance, would you market planet Earth as theultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, mustanswer this question when his part-time job playing Ronald McDonaldat kids' birthday parties thrusts him into an unexpected positionof power. When aliens land on Earth, they mistake the golden arches to beour most prolific centre of authority and assume Fysh -dressed as Ronald - to be leader of the free world. Thealiens' mission: to establish Ea How, given the chance, would you market planet Earth as theultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, mustanswer this question when his part-time job playing Ronald McDonaldat kids' birthday parties thrusts him into an unexpected positionof power. When aliens land on Earth, they mistake the golden arches to beour most prolific centre of authority and assume Fysh -dressed as Ronald - to be leader of the free world. Thealiens' mission: to establish Earth as a premium travel destinationfor intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating themost powerful brand in the universe: Brand Earth. This fun, quirkyand irreverent business fable unravels the mystery of why somebrands have the power to inspire deep and primal emotions inconsumers that make products legendary and their developers filthyrich. CEO of Earth is a blueprint for marketers who want toengage the philosophies that have propelled the world's mostcelebrated brands to greatness. Business & Finance, , CEO of Earth~~ Simon Hammond~~Business & Finance~~9781742469195, en, CEO of Earth, Simon Hammond, 9781742469195, Wrightbooks, 01/25/2012, , , , Wrightbooks, 01/25/2012

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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Ceo Of Earth - Simon Hammond
book is out-of-stock
(*)
Simon Hammond:
Ceo Of Earth - new book

ISBN: 9781742469195

How, given the chance, would you market planet Earth as the ultimate tourist destination?Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh - dressed as Ronald - to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness. eBooks Business, Finance & Law~~Business and Management~~Sales & Marketing Ceo Of Earth~~EBook~~9781742469195~~Simon Hammond Ceo Of Earth

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CEO of Earth - A Ground-Breaking Guide to Building the Ultimate Brand - Hammond, Simon
book is out-of-stock
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Hammond, Simon:
CEO of Earth - A Ground-Breaking Guide to Building the Ultimate Brand - new book

2012, ISBN: 1742469191

ID: 9781742469195

In englischer Sprache. Verlag: John Wiley & Sons, About the author. Acknowledgements. 1 Carpe diem. 2 Jobs for the boys. 3 Fysh and the Santaro chips. 4 Fysh to fellow earthlings... 5 Believe, belong, behave. 6 Everyone loves a road trip! 7 One Earth, one belief, one hell of a day. 8 Make your heart sing. 9 Galactic Bastion. EPUB, 400 Seiten, 400 Seiten, [GR: 9785 - Nonbooks, PBS / Wirtschaft/Werbung, Marketing], [SW: - Betriebswirtschaft und Management][PU:John Wiley & Sons]

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Details of the book

Details of the book - CEO of Earth


EAN (ISBN-13): 9781742469195
ISBN (ISBN-10): 1742469191
Publishing year: 2012
Publisher: Wiley, J
400 Pages
Language: eng/Englisch

Book in our database since 17.02.2012 07:31:09
Book found last time on 09.03.2016 06:55:37
ISBN/EAN: 9781742469195

ISBN - alternate spelling:
1-74246-919-1, 978-1-74246-919-5


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