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Scientific Advertising
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Scientific Advertising - new book

ISBN: 9781612034355

ID: 9781612034355

David Ogilvy said of Scientific Advertising, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." In Scientific Advertising Claude C. Hopkins outlines testing and measuring based advertising thereby reducing potential losses of unsuccessful campaigns and maximizing the effectiveness of profitable ones. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". Claude C. Hopkins was one of the great advertising pioneers believing that advertising existed only to sell something and should be measurable and justify the results that it produced. Hopkins worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. Hopkins insisted copywriters researched their client products and produce reason-why copy. He also asserted that a good product was its own best salesperson and as such sampling was an excellent tactic to increase sales. Books

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Scientific Advertising - Claude C. Hopkins
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Claude C. Hopkins:
Scientific Advertising - new book

2012, ISBN: 1612034357

ID: 15215760397

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Claude C. Hopkins:
Scientific Advertising - Paperback

ISBN: 9781612034355

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Scientific Advertising Scientific-Advertising~~Claude-Hopkins Business>Marketing Strategies>Marketing Strategies Paperback, Bottom of the Hill Publishing

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Scientific Advertising - Hopkins, Claude C
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Hopkins, Claude C:
Scientific Advertising - Paperback

2012, ISBN: 9781612034355

ID: 875170734

Bottom of the Hill Publishing, 2012-02-01. Paperback. Used:Good. Ships Fast. Expedite Shipping Available., Bottom of the Hill Publishing, 2012-02-01

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Scientific Advertising - Hopkins, Claude C.
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Hopkins, Claude C.:
Scientific Advertising - Paperback

ISBN: 1612034357

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Scientific Advertising

David Ogilvy said of Scientific Advertising, Nobody should be allowed to have anything to do with a....

Details of the book - Scientific Advertising


EAN (ISBN-13): 9781612034355
ISBN (ISBN-10): 1612034357
Paperback
Publishing year: 2011
Publisher: Bottom of the Hill Publishing
106 Pages
Weight: 0,122 kg
Language: Englisch

Book in our database since 29.05.2008 14:15:24
Book found last time on 21.10.2017 14:30:57
ISBN/EAN: 9781612034355

ISBN - alternate spelling:
1-61203-435-7, 978-1-61203-435-5


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