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Choice Models in Marketing - Sandeep R. Chandukala
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Sandeep R. Chandukala:

Choice Models in Marketing - Paperback

2002, ISBN: 9781601981646

[ED: Taschenbuch], [PU: Now Publishers Inc], Neuware - Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of resear… More...

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Choice Models in Marketing - Chandukala, Sandeep R. Kim, Jaehwan Otter, Thomas
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Chandukala, Sandeep R. Kim, Jaehwan Otter, Thomas:

Choice Models in Marketing - Paperback

2008, ISBN: 9781601981646

[ED: Kartoniert / Broschiert], [PU: Now Publishers Inc], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Inhaltsverzeichnis1 Introduction.… More...

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Choice Models in Marketing Economic Assumptions, Challenges and Trends - Chandukala, Sandeep R.; Kim, Jaehwan; Otter, Thomas
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Chandukala, Sandeep R.; Kim, Jaehwan; Otter, Thomas:
Choice Models in Marketing Economic Assumptions, Challenges and Trends - new book

2008

ISBN: 1601981643

Kartoniert / Broschiert BUSINESS & ECONOMICS / Marketing / Research, mit Schutzumschlag 11, [PU:Now Publishers Inc]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien
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Sandeep R. Chandukala; Jaehwan Kim; Thomas Otter; Peter E. Rossi; Greg M. Allenby:
Choice Models in Marketing - Paperback

2008, ISBN: 9781601981646

Economic Assumptions, Challenges and Trends, Buch, Softcover, [PU: now publishers Inc], now publishers Inc, 2008

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Sandeep R. Chandukala; Jaehwan Kim; Thomas Otter; Peter E. Rossi; Greg M. Allenby:
Choice Models in Marketing - Paperback

2008, ISBN: 9781601981646

Economic Assumptions, Challenges and Trends, Softcover, Buch, [PU: now publishers Inc]

Shipping costs:Versand in 15-20 Tagen, , Versandkostenfrei innerhalb der BRD. (EUR 0.00)
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Choice Models in Marketing
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9781601981646


Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

Details of the book - Choice Models in Marketing


EAN (ISBN-13): 9781601981646
ISBN (ISBN-10): 1601981643
Paperback
Publishing year: 2008
Publisher: now publishers Inc
100 Pages
Weight: 0,150 kg
Language: eng/Englisch

Book in our database since 2010-03-07T13:55:28-05:00 (New York)
Detail page last modified on 2023-04-23T07:45:39-04:00 (New York)
ISBN/EAN: 9781601981646

ISBN - alternate spelling:
1-60198-164-3, 978-1-60198-164-6
Alternate spelling and related search-keywords:
Book author: thomas ott, kim otte, thomas otter, chandu, rossi, chan thomas, chan peter, allenby
Book title: thomas otter, challenges, marketing foundations

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